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Research papers

Unveiling online shopper's journey

With the consistent growth of online retailing, clients from various categories have eagerly been interested in understanding journeys that online shoppers take. While the indirect method using observation/behavioral data has recently emerged as one...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Sungeun Kwon, Minwook Kim, Heesun Kim, Soyoung Lee, Yuri Jung, Heeyoung Kim, Jiyoung Suh
Company: KANTAR TNS Malaysia
May 13, 2014
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Citation

Kwon et al. (2014a, May 13). Unveiling online shopper's journey. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/unveiling-online-shopper-s-journey-8146


Research papers

Silver age in CEE

ERSTE Group wanted to understand the lifestyles of people over 50 years old, including what segments can be found in their age group as well as what is typical for them. The micro-segmentation and ethnography study we consequently conducted focused...

Catalogue: CEE Research Forum 2014: East Connection
Authors: Petr Kubánek, Lenka Koreková
Company: KANTAR TNS Malaysia
March 24, 2014
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Citation

Kubánek and Koreková (2014a, March 24). Silver age in CEE. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/silver-age-in-cee


Research papers

Insight mining with positive psychology

Positive affect has been shown to increase creativity and problem-solving (Isen et al, 1987) and interventions developed from positive psychology, the scientific study of well-being, have been shown to increase engagement, verbal fluidity and...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Stacy Graiko
Company: KANTAR TNS Malaysia
November 20, 2013
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Citation

Graiko, S. (2013a, November 20). Insight mining with positive psychology. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/insight-mining-with-positive-psychology-8096


Research papers

Humanising Big Data

The challenge of bringing together two seemingly contrasting worlds of Big Data and Qualitative Analysis is the focus of this presentation, which examines how the Big Data world of size, dynamic data, vastness trends, patterns and predictions can...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Anupama Wagh-Koppar, Vartika Malviya Hali, Sandeep Arora
Companies: KANTAR TNS Malaysia, Datamatics Global Services Ltd
November 20, 2013
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Citation

Wagh-Koppar, Hali and Arora (2013a, November 20). Humanising Big Data. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/humanising-big-data-8095


Research papers

Let's face the music...and dance

Big data presents massive challenges but music, that great human universal, provides encouragement and inspiration amidst uncertainty. Rock musician Olly Nelken and researcher Will Goodhand will explore (and demonstrate musically) just how massive,...

Catalogue: Congress 2013: Think Big
Authors: Will Goodhand, Oliver Nelken
Company: KANTAR TNS Malaysia
September 26, 2013
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Citation

Goodhand and Nelken (2013a, September 26). Let's face the music...and dance. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/let-s-face-the-music-and-dance-8067


Research papers

Emotion and inspiration at the Van Gogh Museum

Emotion drives consumer behaviour and lies at the heart of consumers' brand decisions. This is a case study of a successfully executed research study on human and brand related emotions in a worldwide renowned museum. The Van Gogh Museum and TNS have...

Catalogue: Congress 2013: Think Big
Authors: Saskia Brocx, Laurine van de Wiel
Company: KANTAR TNS Malaysia
September 26, 2013
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Citation

Brocx and van de Wiel (2013a, September 26). Emotion and inspiration at the Van Gogh Museum. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/emotion-and-inspiration-at-the-van-gogh-museum-8060


Research papers

A new MR mix for the new age information ecosystem

This session presents a compelling case for reinventing market research content to be in tune with a world where consumers are constantly expressing their preferences and opinions through a myriad ways where marketers are capturing so much of...

Catalogue: Congress 2013: Think Big
Authors: Radhecka Roy, Sunita Venkataraman
Company: KANTAR TNS Malaysia
September 26, 2013
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Citation

Roy and Venkataraman (2013a, September 26). A new MR mix for the new age information ecosystem. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/a-new-mr-mix-for-the-new-age-information-ecosystem-8053


Videos

Humanising Big Data

The challenge of bringing together two seemingly contrasting worlds of Big Data and Qualitative Analysis is the focus of this presentation, which examines how the Big Data world of size, dynamic data, vastness trends, patterns and predictions can...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Anupama Wagh-Koppar, Vartika Hali, Sandeep Arora
Company: KANTAR TNS Malaysia
June 15, 2013
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Citation

Wagh-Koppar, Hali and Arora (2013a, June 15). Humanising Big Data. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/humanising-big-data


Videos

Emotion and inspiration at the Van Gogh Museum

Emotion drives consumer behaviour and lies at the heart of consumers' brand decisions. This is a case study of a successfully executed research study on human and brand related emotions in a worldwide renowned museum. The Van Gogh Museum and TNS have...

Catalogue: Congress 2013: Think Big
Authors: Saskia Brocx, Laurine van de Wiel
Company: KANTAR TNS Malaysia
June 15, 2013
×

Citation

Brocx and van de Wiel (2013a, June 15). Emotion and inspiration at the Van Gogh Museum. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/emotion-and-inspiration-at-the-van-gogh-museum