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Research papers

Value partners

A group of Volksbanks and Raiffeisen banks in Friesland, which cooperate under the name of “Friesland's Bank” and are situated in the north-west of the Federal Republic of Germany to the north-west of Bremen, have together with the author...

Catalogue: ESOMAR Congress 1989
Author: Wolfgang Hesse
August 15, 1989
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Citation

Hesse , W. (1989a, August 15). Value partners. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/value-partners


Research papers

Business requirements and future expectations in competitive bank services

An experimental study on attitudes towards time and on the behavioural implications of such attitudes was conducted on 46 staff members of an Italian bank. The methods used were a Semantic Differential (SD) composed of three stimulus words (the past,...

Catalogue: Seminar 1988: Research For Financial Services
Author: Gabriele Morello
June 15, 1988
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Citation

Morello, G. (1988a, June 15). Business requirements and future expectations in competitive bank services. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/business-requirements-and-future-expectations-in-competitive-bank-services


Research papers

Defining and understanding the challenges

Our community is undergoing three revolutions at the same time. Technology, sociology and ethics are evolving, interacting and complementing each other. They are changing consumers' and companies' way of thinking and behaviour. They are also slowly...

Catalogue: Seminar 1988: Research For Financial Services
Author: Jacques de Keyser
June 15, 1988
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Citation

de Keyser, J. (1988a, June 15). Defining and understanding the challenges. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/defining-and-understanding-the-challenges


Research papers

Service quality management

The banks that do well in the 1990's will be those which re-discover the customer and start to manage customer service. Customers tend to define service quality by what is spoken, heard or seen in their encounters with the bank. The 'service...

Catalogue: Seminar 1988: Research For Financial Services
Author: David Ballantyne
June 15, 1988
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Citation

Ballantyne, D. (1988a, June 15). Service quality management. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/service-quality-management


Research papers

The natural grouping of banks

In this article 'Natural Grouping', a new technique for image and positioning research is introduced. The more conventional approaches to image research - the free format, the explicit and the implicit techniques - are briefly discussed. The...

Catalogue: Seminar 1988: Research For Financial Services
Authors: Ton Kuylen, Theo M. M. Verhallen
June 15, 1988
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Citation

Kuylen and Verhallen (1988a, June 15). The natural grouping of banks. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-natural-grouping-of-banks


Research papers

Analyses and sales conception for the corporate clients marketing of cooperative banks

Traditionally, the people's and Raiffeisen banks in the Federal Republic of Germany are the local banks for medium-sized enterprises in industry, craft and trade. During the 70s the big banks (e.g. Deutsche Bank) and regional banks (e.g. Bayerische...

Catalogue: Seminar 1988: Research For Financial Services
Author: Wolfgang Hesse
June 15, 1988
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Citation

Hesse , W. (1988a, June 15). Analyses and sales conception for the corporate clients marketing of cooperative banks. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/analyses-and-sales-conception-for-the-corporate-clients-marketing-of-cooperative-banks


Research papers

Research in changing corporate markets

The last two decades, European Banks have learned to face change in their corporate markets from increasing competition, the growing internationalisation of business and the altered economic and industrial climate. The paper shows how research can...

Catalogue: Seminar 1988: Research For Financial Services
Author: Mervyn Flack
June 15, 1988
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Citation

Flack, M. (1988a, June 15). Research in changing corporate markets. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/research-in-changing-corporate-markets


Research papers

Developing a new instrument for quantitative research into financial services

This paper describes the application of a new technique for data-collecting in the field of quantitative research into financial services. Researchers know that quantitative research into financial services mostly creates relatively more fieldwork...

Catalogue: Seminar 1988: Research For Financial Services
Authors: Theo Hess, Ted Vonk
Company: NIPO
June 15, 1988
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Citation

Hess and Vonk (1988a, June 15). Developing a new instrument for quantitative research into financial services. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/developing-a-new-instrument-for-quantitative-research-into-financial-services


Research papers

Marketing management information at the Dutch savings banks

In the recent years several Dutch Savings Banks have started to work with interactive computer facilities. This opened the possibility to gather information in a very flexible way and produce tailor-made reports. As a result of these activities the...

Catalogue: Seminar 1987: M.M.I.S- Useful For The User
Author: E. A. J. M van Keep
June 15, 1987
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Citation

van Keep, E. A. (1987a, June 15). Marketing management information at the Dutch savings banks. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/marketing-management-information-at-the-dutch-savings-banks