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Research papers

Breaking news from the BBC

BBC World Service and User Research Lab, in partnership with the Centre for Digital Cultures of Leuphana University, have developed a digital ethnographic global network that observes 'real' news behaviour synchronously around the world. This project...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Anne Barnsdale, Lisa Bachmann
November 20, 2013
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Citation

Barnsdale and Bachmann (2013a, November 20). Breaking news from the BBC. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/breaking-news-from-the-bbc


Research papers

Using the evidence

Traditional interviewing is heavily reliant on recall and reporting accuracy by a subject. New technology such as wearable lifelogging camera technology allows ethnographic information to be captured passively and over long periods of time. This...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Robert Cook
Company: Firefish
November 20, 2013
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Citation

Cook, R. (2013a, November 20). Using the evidence. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/using-the-evidence-8105


Research papers

Small numbers, big insights

Thinking big does not have to involve researching large numbers of people or utilising the latest online techniques to quickly gather data. We posit that at a time of change in the industry there is an important role for small scale face-to-face...

Catalogue: Congress 2013: Think Big
Authors: Suzanne Hall, Chris Perry, Isabella Pereira
Company: Ipsos MRBI
September 26, 2013
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Citation

Hall, Perry and Pereira (2013a, September 26). Small numbers, big insights. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/small-numbers-big-insights-8075


Research papers

My mum's throne room

If you asked a group of mothers what they would miss most from their home if it all disappeared would you really expect them to say the toilet? We did that excercise in a few South East Asian cities among the new urban classes and despite their...

Catalogue: Congress 2013: Think Big
Author: Dave McCaughan
September 26, 2013
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Citation

McCaughan, D. (2013a, September 26). My mum's throne room. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/my-mum-s-throne-room-8070


Research papers

Youth mobile world!

New media have been widely credited with providing a forum for young people to voice their opinions. To understand why the new media are such a powerful draw, we conducted a mixed-method study among youth in seven media markets. The methodology was...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research
Authors: Anastasia Mirzoyants, Aneta Guenova
Company: InterMedia Survey Institute
June 23, 2013
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Citation

Mirzoyants and Guenova (2013a, June 23). Youth mobile world!. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/youth-mobile-world-


Videos

My mum's throne room

If you asked a group of mothers what they would miss most from their home if it all disappeared would you really expect them to say the toilet? We did that excercise in a few South East Asian cities among the new urban classes and despite their...

Catalogue: Congress 2013: Think Big
Author: Dave McCaughan
June 15, 2013
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Citation

McCaughan, D. (2013a, June 15). My mum's throne room. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/my-mum-s-throne-room


Videos

Using the evidence

Traditional interviewing is heavily reliant on recall and reporting accuracy by a subject. New technology such as wearable lifelogging camera technology allows ethnographic information to be captured passively and over long periods of time. This...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Robert Cook, Fiona Naughton
Company: Firefish
June 15, 2013
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Citation

Cook and Naughton (2013a, June 15). Using the evidence. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/using-the-evidence


Videos

Small numbers, big insights

Thinking big does not have to involve researching large numbers of people or utilising the latest online techniques to quickly gather data. We posit that at a time of change in the industry there is an important role for small scale face-to-face...

Catalogue: Congress 2013: Think Big
Authors: Suzanne Hall, Chris Perry, Isabella Pereira
Company: Ipsos MRBI
June 15, 2013
×

Citation

Hall, Perry and Pereira (2013a, June 15). Small numbers, big insights. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/small-numbers-big-insights


Research papers

24/7 diginography

This presentation will explore the combination of online research with the new lifestyles of NOWSUMERS- lives lived more publicly than privately. It will feature the use of an MROC, to delve into more in-depth, 24/7 ethnography by combining online,...

Catalogue: Asia Pacific 2013: Asia On The Move
Authors: Dangjaithawin Anantachai, Rosesanant Punithipandkul, Kanita Tungworapojwitan
Company: INTAGE HOLDINGS Inc.
April 7, 2013
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Citation

Anantachai, Punithipandkul and Tungworapojwitan (2013a, April 07). 24/7 diginography. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/24-7-diginography