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Videos

Online qual trending during COVID-19

Many business settings are recently being moved online due to concerns about the spread of the new coronavirus (COVID-19), and a rapid increase in the need for online resources is expected in the area of face-to-face offline surveys.Join this session...

Catalogue: ESOMAR TV: Asia Pacific at Home
Author: Chee Meng Liong
Company: GMO Research Inc.
April 16, 2020

Videos

Using the real behaviour behind Big Data to improve participant quality

We'll look at the psychology behind technology to show how big data is used to get closer to people's real behaviour. Brands use the wealth of information in digital footprints to reach consumers - we can use it to find the best people for research.

Catalogue: Fusion 2019
Authors: Hugh Carling, Patrick Fagan
Company: Liveminds
November 10, 2019

Research papers

Using the real behaviour behind Big Data to improve participant quality

We'll look at the psychology behind technology to show how big data is used to get closer to people's real behaviour. Brands use the wealth of information in digital footprints to reach consumers - we can use it to find the best people for research.

Catalogue: Fusion 2019
Authors: Patrick Fagan, Hugh Carling
Company: Liveminds
November 10, 2019

Research papers

Big Data big debate

How do you handle more than 5 million verbatims and creative proposals in just two weeks?

Catalogue: Fusion 2019
Author: Bruno Jeanbart
Company: OpinionWay
November 10, 2019

Videos

Big Data big debate

How do you handle more than 5 million verbatims and creative proposals in just two weeks?

Catalogue: Fusion 2019
Author: Bruno Jeanbart
Company: OpinionWay
November 10, 2019

Research papers

Consumer understanding in the age of entrepreneurship

Consumer research (CR) is a premium product offering which often represents an unaffordable luxury for small companies. At first glance, the notion that CR is expensive may sound ridiculous; but taking into account that by far the greatest consumers...

Catalogue: ESOMAR Smart Data Lab
Authors: Alejandro Salgado-Montejo, Carlos Velasco, Charles Spence, Carolina Maya, Andy T. Woods
November 4, 2019

Videos

Looking inside the Digi-Qual Toolbox

As a result, new digital qualitative methodologies have emerged to begin to address these and other challenges. Based on the ESOMAR Global Market Research 2018 industry report, 43% of qualitative research is conducted using online methodologies (i.e....

Catalogue: Latin America 2019
Authors: Dalila Antonacachi, Garnette Weber
Companies: Itracks, Fine
April 8, 2019

Research papers

Looking inside the Digi-Qual Toolbox

As a result, new digital qualitative methodologies have emerged to begin to address these and other challenges. Based on the ESOMAR Global Market Research 2018 industry report, 43% of qualitative research is conducted using online methodologies (i.e....

Catalogue: Latin America 2019
Authors: Garnette Weber, Cláudia Mota, Dalila Antonacachi
Companies: Fine, Itracks
April 7, 2019

Videos

Value of vir-ture

Does sociocultural understanding and speed go hand-in-hand? Does multiple-market scope and optimisation go hand-in-hand? This will be answered by testifying the importance of online in contextualising human psyche within culturally constituted...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Kshipra Rustogi
Company: Kantar
November 11, 2018