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Research reports

Research report on I.Q.F Marrowfat peas prepared for Birds Eye Food Ltd.

Previous research has indicated some weaknesses in theimagery of Birds Eye Garden Peas and highlighted a possiblegap in the market for larger, more substantial frozen peasto compete with distributors' own brands, processed peasand canned peas.Some...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 3, 1974

Research papers

Qualitative research on new Manikin pack designs

Following research in July 1972 (Project 525), a newribbed pack for Manikin has been designed was undertaken in order to: 1) Evaluate responses to the new ribbed packrelative to the current design; 2) Compare the new ribbed pack with another pack...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 3, 1973

Research reports

Qualitative research on Beecham powders and Beecham powders plus hot lemon commercials

The general objectives of this research were to provideguidelines for the development of Beecham Powders andBeecham Powders and Hot Lemon advertising. Two commercialswere used as stimuli: A Beecham Powders commercial (Girl)and e Beecham Powders and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 11, 1972

Research papers

Qualitative research on Fish Finger commercials

The overall objectives of this research were to provideguidelines for the production of a new television commercialfor Birds Eye Fish Fingers. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 8, 1972

Research reports

Qualitative research on a new advertising concept for Toffo

The objectives of the research were to investigate the potential of the 'Mrs. Mackintosh' concept for advertising Toffo. Specific objectives were:a. To assess the credibility of the 'Mrs. Mackintosh' story.b. To assess its perceived relevance to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1971

Research reports

Overview of research findings press advertising for Barclays

During September and early October 1971, two pieces of qualitative research were conducted on Barclay press advertising:1. A comparative examination of the current Barclay Press campaign versus National Westminster, Midland and Lloyds campaigns;2. A...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1971