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Research reports

General Data Protection Regulation (GDPR) guidance note for the research sector

The EU General Data Protection Regulation (GDPR) comes into effect in all EU Member States on 25 May 2018.This Paper provides EFAMRO and ESOMAR members with a framework to assist them to: 1. Understand the basic principles of the new GDPR framework...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., EFAMRO B.V.
June 1, 2017

Research reports

ESOMAR/WAPOR guideline on opinion polls and published surveys (Japanese)

ESOMAR and WAPOR recognise there are particular issues in the collection and reporting of opinion poll and survey information and have therefore issued this guideline as part of the self-regulatory framework that applies to international research. It...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., WAPOR B.V.
August 15, 2014

Research reports

Briefing questions

In 2012, ESOMAR published 24 Questions to Help Buyers of Social Media Research. These questions were intended to help users of social media research consider issues that might influence whether a social media listening tool was fit for the purpose of...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
March 1, 2018

Research reports

ESOMAR/GRBN global guideline on online research (Japanese)

This ESOMAR/GRBN Online Research Guideline is designed to help researchers address legal, ethical and practical considerations in using new technologies when conducting research online and is an update of guidance issued in 2011. To ensure that it is...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., GRBN B.V.
June 15, 2015

Research reports

Interviewing children and young people (Spanish)

A considerable amount of survey research is carried out among children and young people for both economic and sociological purposes. This is a legitimate and valuable form of research but, as the ICC/ESOMAR International Code points out, it calls for...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2013

Research reports

ICC/ESOMAR international code (German)

The ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics, which was developed jointly with the ICC (International Chamber of Commerce), sets out global standards for self-regulation for researchers and data analysts...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., ICC B.V.
December 7, 2017

Research reports

Data processing agreement (Chinese)

A data processing agreement (DPA) is a legally binding document to be entered into between the controller and the processor in writing or in electronic form. It regulates the particularities of data processing- such as its...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
May 20, 2020

Research reports

Readership measurement in Europe 1996

The purpose of the ESOMAR 1996 report on newspaper and magazine readership measurement in Europe is to supply further information about the state of play in other countries. It is more or less a repeat of the ESOMAR 1994 report on newspaper and...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
September 1, 1996

Research reports

ESOMAR 1997 report in radio audience measurement in Europe

The purpose of this ESOMAR 1997 report on radio audience measurement in Europe is to supply a comprehensive overview of national practice across Europe. In total, the ESOMAR report includes 42 surveys from 30 countries.

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
September 1, 1997