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Videos

The power is in the mix

Recent insight generation work we conducted in our own industry has demonstrated that survey research needs to change drastically. We need to become more agile, smarter and more in line with today's marketing standards, as well as better follow the...

Catalogue: Congress 2016: #WOW
Authors: Annelies Verhaeghe, Katia Pallini, Angie Deceuninck, Bianca Vucescu
Company: InSites Consulting
June 15, 2016

Videos

Data combo

In recent years, the rise of the National Front party has been a major feature of the French political landscape. Understanding the drivers behind the electoral successes of that party is now crucial for mainstream parties if they want to counter it...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Laurent Florès, Antoine Moreau
June 15, 2016

Videos

Data gumbo

We are in an amazing time for research practitioners. Not only do we have access to incredibly rich big data but also high quality, low-cost research. Yet linking the consumer behaviour in big data and sentiment from traditional primary market...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Joseph D. Blechman
June 15, 2016

Videos

Datactionable!

In a typical segmentation study, segments are identified that differ in terms of their needs, attitudes or behaviours. However, these segments rarely differ on demographic or firmographic variables that exist on a customer's database(s). Thus, it is...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Michael Patterson
Company: RADIUS Global Market Research
June 15, 2016

Videos

Getting closer to in the moment insights generation

Researchers are looking for new ways to understand online consumer behaviour. Evidence already exists that survey based data collection combined with passive data collection helps to generate the full picture of online consumer behaviour....

Catalogue: Congress 2016: #WOW
Authors: Carlos Ochoa, Daan Versteeg, Melanie Revilla
June 15, 2016

Videos

Bringing Big Data to life

Big Data often has demographic and behavioral data, but little to no attitudinal information. This presentation describes the many challenges in using survey data to add attitudinal information to Big Data. We also describe our solution to align...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Jeroen Hardon
June 15, 2016

Videos

Market research, Big Data and competitive advantage (Portuguese)

Digital technology allows the collection, storage and analysis of vast volumes of data about consumer behavior in near real time. This is not a substitute for market research, but poses a threat to organizations that simply do "more of the same." The...

Catalogue: Latin America 2015: Carnival of Insights
Author: Marcelo Coutinho Lima
June 15, 2015

Videos

Building global market structures from non-traditional data streams

Future focus, formally and informally, is integral to strategic planning. Those firms that do it systematically well outperform competitors that do not engage it in practice. There are a number of approaches to forecasting future growth. This paper...

Catalogue: MENAP Forum 2015: Leading Transformation
Author: Jeffrey Hunter
June 15, 2015

Videos

Unveiling online shopper's journey

With the consistent growth of online retailing, clients from various categories have eagerly been interested in understanding journeys that online shoppers take. While the indirect method using observation/behavioral data has recently emerged as one...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Sungeun Kwon, Minwook Kim
Company: KANTAR TNS Malaysia
June 15, 2014