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Videos

Social media meets Artificial Intelligence (Spanish)

How to extract valuable insights from a noisy medium such as Twitter? Our approach is to use artificial intelligence to extract semantic features from the data. Once these features are extracted we can use machine learning techniques to extract...

Catalogue: Latin America 2017: #IN
Authors: Horacio Gonzalez, Moisés Arizpe
Company: KANTAR TNS Malaysia
June 15, 2017
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Citation

Gonzalez and Arizpe (2017a, June 15). Social media meets Artificial Intelligence (Spanish). ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/social-media-meets-artificial-intelligence-spanish-


Videos

How to conduct research in a virgin market (Spanish)

The presentation will be done based on the learnings of doing the first market research study done in Cuba, BrandZTM. BrandZTM is a brand valuation conducted by Kantar Vermeer's, a leading brand valuation and strategy consultancy. The methodology...

Catalogue: Latin America 2017: #IN
Author: Fernando Alvarez
June 15, 2017
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Citation

Alvarez, F. (2017a, June 15). How to conduct research in a virgin market (Spanish). ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/how-to-conduct-research-in-a-virgin-market-spanish-


Videos

Coca-Cola culture club (Spanish)

This presentation explores how Coca-Cola's culture of high brand execution performance in the point of sale and a tracking technological solution can leverage channel and trade strategy to the next level. It will showcase how transferring and...

Catalogue: Latin America 2016: Research Renovation
Authors: Gabriel Neira, Jorge Fonseca
Companies: Dichter & Neira , The Coca-Cola Company
June 15, 2016
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Citation

Neira and Fonseca (2016a, June 15). Coca-Cola culture club (Spanish). ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/coca-cola-culture-club-spanish-


Videos

The thermometer (Spanish)

In moments of crisis, it can be tempting to adopt a safe, reactive approach. But at Unilever, we know that this is the moment in which a successful company's skills and the strength of their brands are put to the test. Since 2013, our holistic...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Agustina Suner, Daniela Gail
Company: Unilever
May 14, 2018
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Citation

Suner and Gail (2018a, May 14). The thermometer (Spanish). ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/the-thermometer-spanish-


Videos

Data analytics & machine learning improving quality of life (Spanish)

The uSound Intelligent Hearing System connects people to the sounds of the everyday life. Through a simple test, the system can recognise the hearing needs of its user.Sounds are processed through the uSound Smart Earphones, a technology which...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Juan Pedro Lipari, Antonela Vistalli
May 14, 2018
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Citation

Lipari and Vistalli (2018a, May 14). Data analytics & machine learning improving quality of life (Spanish). ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/data-analytics-machine-learning-improving-quality-of-life-spanish-


Videos

How to work on Big Data and don't die trying (Spanish)

We will illustrate the challenges of big data and applied digital research to online shopping journeys, focusing on four frequent topics: the research approach, the analysis depth, the synthesis of contradictions within sources and the need of new...

Catalogue: Latin America 2017: #IN
Author: Valeria Bellani
Company: GfK
June 15, 2017
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Citation

Bellani, V. (2017a, June 15). How to work on Big Data and don't die trying (Spanish). ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/how-to-work-on-big-data-and-don-t-die-trying-spanish-


Videos

Latin America Conference 2014 (Spanish)

Introductory speech to the programme of the LATAM Conference 2014 from Guillermo Oliveto, Programme Committee Chair.

Catalogue: Latin America 2014: Accelerating Growth
Author: Guillermo Oliveto
June 15, 2014
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Citation

Oliveto, G. (2014a, June 15). Latin America Conference 2014 (Spanish). ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/latin-america-conference-2014-spanish-


Videos

Kids of today and tomorrow (Spanish)

Research shapes our brands, inspires our content and helps us communicate with our audiences. Nickelodeon has undertaken the most detailed, far-reaching analysis to date of 9-14 year olds. Given the geographic scope of the study, we provide in-depth...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Jo McIlvenna, Carlos Garcia
June 15, 2014
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Citation

McIlvenna and Garcia (2014a, June 15). Kids of today and tomorrow (Spanish). ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/kids-of-today-and-tomorrow-spanish-


Videos

How to enter in a highly competitive environment without sinking (Spanish)

This paper outlines the power of methodological integration as a journey to new findings - allowing business inquiries to be properly addressed. Through this case we prove the efficiency of an integrated model from a remix of methodologies, which...

Catalogue: Latin America 2016: Research Renovation
Authors: Maria Claudia Foschi, Carolina Mejía Posada
June 15, 2016
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Citation

Foschi and Mejía Posada (2016a, June 15). How to enter in a highly competitive environment without sinking (Spanish). ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/how-to-enter-in-a-highly-competitive-environment-without-sinking-spanish-