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Research papers

Fry versus recency

The two syndicated readership survey services in Norway, run by MMI (Markeds- og Mediainstituttet) and Gallup (Norsk Gallup Institutt A/S), report readership figures for magazines which differ to some extent. Differing techniques are used to measure...

Catalogue: Seminar 1990: The Quality Of Media Information
Author: Johnny Pedersen
June 15, 1990
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Citation

Pedersen, J. (1990a, June 15). Fry versus recency. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/fry-versus-recency