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Videos

The shift from 'order-taker' to 'pro-active' consultant”

Many on the agency side are blind to client-side realities – the structural changes, the emergence of adjacent departments with new and different data streams, the DIY ability, the pressure on budgets, organisational challenges and so perhaps...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Edward Appleton
June 15, 2013
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Citation

Appleton, E. (2013a, June 15). The shift from 'order-taker' to 'pro-active' consultant”. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-shift-from-order-taker-to-pro-active-consultant-


Videos

Multimode, global scale usage

What is the impact of using 4-, 5-, 7-, 10- and 100-point scales on the internal consistency and reliability of survey data? What is the impact of using rich media and plain scales on the consistency and reliability of mobile survey data? Does the...

Catalogue: Congress 2013: Think Big
Authors: Annie Pettit, Melanie Courtright
Company: Research Now SSI
June 15, 2013
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Citation

Pettit and Courtright (2013a, June 15). Multimode, global scale usage. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/multimode-global-scale-usage


Videos

Games for research

In this advanced Games for Research playshop, Betty will steer away from ‘gamification’ and allow delegates to understand the use of fully immersive research games that use semiotics, avatars, linguistics, music/sound effects, consumer...

Catalogue: CEE Research Forum 2014: East Connection
Author: Betty Adamou
June 15, 2013
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Citation

Adamou, B. (2013a, June 15). Games for research. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/games-for-research


Videos

Old meets new

Markets are becoming global and there is a need to develop products that easily convey information across cultures. By combining techniques from different fields (psychology, marketing, neuroscience and behaviour science) it is possible to develop a...

Catalogue: Congress 2013: Think Big
Authors: Alejandro Salgado-Montejo, Carlos Velasco, Charles Spence, Sebastián Olier, Milena Sabogal Uribe
June 15, 2013
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Citation

Salgado-Montejo, Velasco, Spence, Olier and Uribe (2013a, June 15). Old meets new. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/old-meets-new


Videos

Recreating AlaTurca

In order to achieve radical innovation, companies require an increasingly deep understanding of consumers’ wants and needs. Three challenges that consumer insights teams are faced with are detailed, and a design-driven approach offered that uses...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Pieter Desmet, Steven Fokkinga, Erkan Balkan, Eapen George, Deger Ozkaramanli
June 15, 2013
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Citation

Desmet, Fokkinga, Balkan, George and Ozkaramanli (2013a, June 15). Recreating AlaTurca. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/recreating-alaturca


Videos

Lessons from Don Quixote

Three experienced international qualitative practitioners (two from Germany and one from the UK) across two research agencies draw inspiration from a classic Spanish novel to put forward a transformation agenda. A new and more collaborative model for...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Andrew Vincent, Dörte Töllner, Dieter Müller-Veeh
Company: Point-Blank International GmbH
June 15, 2013
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Citation

Vincent, Töllner and Müller-Veeh (2013a, June 15). Lessons from Don Quixote. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/lessons-from-don-quixote