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Videos

Framing the ROI in media needs

Opening keynote speaker by Gian Fulgoni, Co-Founder and Executive Chairman Emeritus, comScore, USA.

Catalogue: Seminar 2016: Media Return on Investment
Author: Gian M. Fulgoni
June 15, 2016
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Citation

Fulgoni, G. M. (2016a, June 15). Framing the ROI in media needs. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/framing-the-roi-in-media-needs


Videos

Fusion of marketing research and data science

Marketing researchers have witnessed an explosion of promises that big data will dramatically improve business performance. What is the role of traditional marketing researchers in big data? This presentation provides a methodology and case study...

Catalogue: Congress 2016: #WOW
Author: John V. Colias
June 15, 2016
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Citation

Colias, J. V. (2016a, June 15). Fusion of marketing research and data science. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/fusion-of-marketing-research-and-data-science


Videos
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Citation

Tonolini and Sbarbaro (2016a, June 15). New visions. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/new-visions


Videos

How to enter in a highly competitive environment without sinking (Spanish)

This paper outlines the power of methodological integration as a journey to new findings - allowing business inquiries to be properly addressed. Through this case we prove the efficiency of an integrated model from a remix of methodologies, which...

Catalogue: Latin America 2016: Research Renovation
Authors: Maria Claudia Foschi, Carolina Mejía Posada
June 15, 2016
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Citation

Foschi and Mejía Posada (2016a, June 15). How to enter in a highly competitive environment without sinking (Spanish). ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/how-to-enter-in-a-highly-competitive-environment-without-sinking-spanish-


Videos

The implicit debate

Implicit? Does it work, what works, how does it work? A series of short insightful presentations followed by a debate.

Catalogue: Congress 2016: #WOW
Author: Sarah Cunliffe
June 15, 2016
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Citation

Cunliffe, S. (2016a, June 15). The implicit debate . ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/the-implicit-debate-


Videos

Big Data and research data

We all know companies hold more customer data than ever before, but how can we successfully marry this to primary research? What's the best way to map psychographic data (attitudes, behaviours, responses, etc.) to the data you reliably have for all...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Joe Catling, Rupesh Patel
Company: Relish Research
June 15, 2016
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Citation

Catling and Patel (2016a, June 15). Big Data and research data. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/big-data-and-research-data-8685


Videos

Data gumbo

We are in an amazing time for research practitioners. Not only do we have access to incredibly rich big data but also high quality, low-cost research. Yet linking the consumer behaviour in big data and sentiment from traditional primary market...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Joseph D. Blechman
June 15, 2016
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Citation

Blechman, J. D. (2016a, June 15). Data gumbo. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/data-gumbo


Videos

When will machines start winning?

Where does artificial intelligence have to get to, in order to start matching the human capacity to turn data into insights? Human analysis of social media delivers in-depth insight into people's feelings, intentions, drivers and barriers of usage -...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Daniel Fazekas
June 15, 2016
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Citation

Fazekas, D. (2016a, June 15). When will machines start winning?. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/when-will-machines-start-winning-


Videos

The Latinas' beauty bag

An intrinsic part of branding is the need for emotional connections with target consumers. This is intensified when it comes to the beauty and personal care categories (like make-up), since many women consider cosmetics crucial for things such as...

Catalogue: Latin America 2016: Research Renovation
Authors: Paola Toscano, Fernanda Nobrega
June 15, 2016
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Citation

Toscano and Nobrega (2016a, June 15). The Latinas' beauty bag. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/the-latinas-beauty-bag