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Research reports

Coffee Compliment packaging research

It is understood that considerable cost savings on Coffee Compliment could be made by using foil-lined cardboard carton packs in place of the current glass jars. The objectives of this research were: 1. To examine general consumer attitudes towards...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976

Research reports

Nescafé fine blend

The object of the research was to assess a newcommercial, advertising the new improved formula asan improvement in coffee flavour while still remaining"mild". The commercial was intentionally product-orientated and was made as an animatic in black...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1975

Research reports

Nescore

Nestles is considering the marketing of a new brand ofInstant Coffee, intended primarily to compete againstthe increasing sales of cheaper brands - Own Brands andnow, Brooke Bonds Brazilian. The objects of the research were primarilyconcerned with...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 2, 1974

Research reports

Qualitative research on a new TV campaign for standard Nescafe

C.D.P. have produced a number of new 30 sec TV commercials for advertising standard Nescafe. Theadvertising objectives were: 1. To persuade women to re-evaluate theirreasons or criteria of choice of instantcoffee;2. To show that social acceptability...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1973

Research reports

Nescafé packaging research in Ireland for Nestle's Ltd.

The objectives of this research were asfollows:1. To examine consumer reactions to recent Nescafehistory in terms of the introduction of granules,withdrawal of powder and re-introduction of powder;2 . To investigate the meaning of powder, how it...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 22, 1973

Research reports

Qualitative research on instant coffee

This research was undertaken to examine reactions to theproposition: "If you can't give them Nescafe',better not give them coffee"as communicated by two possible commercial treatments. The commercials were developed to be part of a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 3, 1972

Research reports

Instant coffee placement test

The objective of the research was to test the preferencesbetween two versions of coffee, coded R4, and T3. About this collection: Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International, with his...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1972

Research reports

Qualitative research on the development of Nescafe advertising

Nescafe has been running 'The Lovely Cup of Coffee' campaignfor the past six months. This campaign focusses on oneaspect of coffee drinking, namely relaxation. It is proposedto develop the campaign by extending or elaborating theadvertisement...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1972