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Research papers

Ethnic marketing

This volume includes papers devoted to the following subjects: the role of ethnicity as it relates to a national identity; global/cultural awareness; new influences on a culture. Additionally, we have the treat of understanding trend sharing across...

Catalogue: Ethnic Marketing 2000
Author: Todd Cunningham
July 1, 2000
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Citation

Cunningham, T. (2000a, July 01). Ethnic marketing. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/ethnic-marketing


Research papers

Understanding Hispanic consumers in the United States

Drawing on U.S. census data and primary research recently conducted among Hispanic consumers in the United States by TNS Market Development, this paper uses a systematic transcultural marketing approach to highlight critical demographic,...

Catalogue: Ethnic Marketing 2000
Author: Henry Adams-Esquivel
Company: KANTAR TNS Malaysia
July 1, 2000
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Citation

Adams-Esquivel, H. (2000a, July 01). Understanding Hispanic consumers in the United States. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/understanding-hispanic-consumers-in-the-united-states


Research papers

Genius loci

The paper describes the future of ethnic marketing and the implications for marketing and strategies that can be adopted in ethnically diverse markets. It explores the impact that the conciliation between local and global will generate changes to the...

Catalogue: Ethnic Marketing 2000
Author: Francesco Morace
Company: Future Concept Lab s.r.l.
July 1, 2000
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Citation

Morace, F. (2000a, July 01). Genius loci. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/genius-loci


Research papers

The impact of ethic marketing for a banking business

This paper presents the innovative strategy of GWK, an important Dutch banking business. It demonstrates that small target groups can also be beneficial if there is a good combination between a specific product, like Western Union, and a specific...

Catalogue: Ethnic Marketing 2000
Authors: Cees van Eijk, Monique van der Plas
July 1, 2000
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Citation

van Eijk and van der Plas (2000a, July 01). The impact of ethic marketing for a banking business. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/the-impact-of-ethic-marketing-for-a-banking-business