Resources Library by ANA

Traditional VS. new millenium distribution channels

This paper provides attitudinal information collected from mutual fund investors in the United States and Europe regarding various traditional and emerging distribution channels. The author proposes that channels be redefined according to whether...

Catalogue: Financial Markets In Turbulent Times 1999: Guidance From Marketing Research

Author: Marcia Selz

September 1, 1999

Is size important?

This paper examines the financial, economic and market forces that are currently driving change within the auto retailing industry and analyses the likely developments in multi-franchising in Europe to the end of the century. The US has tended to...

Catalogue: Seminar 1996: Building Brand Identity In The Auto Industry

Authors: Peter Boden, Martin Clarke

June 15, 1996

The responsibility for service delivery

On both sides of the Atlantic, the race is on to understand and meet customer expectations of service delivery, and research has a key role to play in helping organisations implement and sustain effective customer service programmes. For this paper,...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Authors: Karen Buros, Susan Blackall

September 1, 1992

PC-based research in Europe and the USA now and after 1992

The topic of my paper, PC-based research in years to come, invites dreaming: talking about research based on the Personal Computer makes it easy to enter the no man's land between dream and reality, that land where cost per interview declines with...

Catalogue: Seminar 1988: The Impact Of New User-Oriented Computer Facilities On Market Research

Author: Dirk Huisman

Company: SKIM

June 15, 1988

A review of the development of geodemographic classifications in Europe and the United States with particular reference to press media analysis

Geodemographics may be described as the applied statistical study of the geographic distribution of population characteristics. The topic of this paper relates specifically to the application of geodemographics classification systems, to marketing...

Catalogue: Seminar 1988: Media And Media Research

Author: John W. Whitehead

June 15, 1988

Segmenting the U.S. market for pleasure travel to Europe

American travel to Europe, having hovered around the four million mark for half a dozen years, took off in 1984 and appears to be reaching for a new plateau at around the six million level. Thus, on sheer size alone, this market deserves to be...

Catalogue: Seminar 1988: Travel And Tourism Research

Author: Edward Berrol

Company: Ogilvy

May 4, 1988

The development of consumer panel research in Europe

The use of consumer panels by manufacturers in Europe as a marketing tool has increased dramatically over the past few years and now seriously competes with the more traditional forms of store audit service. This trend is contrary to that experienced...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Author: Jeffrey H. Frankel

March 1, 1979

Nonmetric multidimensional scaling

What has really happened over those ten years? Does the contribution of the techniques outweigh the limitations of unresolved methodological issues? What is the evidence of practical marketing application? And how far does Europe lead or lag behind...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Author: Michael M. Brown

March 1, 1979

Research on employment policy in the United States and Europe

This paper concentrates on one particular area, that of employment policy research. With unemployment in Europe, and in the United States, now at between 5 and 6% of the labour force, measures to combat the economic and social scourge of unemployment...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Author: Andrew Robert McIntosh

March 1, 1979