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Westwood, Palmer and Pymont (1975a, August 01). Manufacturer-retailer interface. ANA - ESOMAR. Retrieved April 02, 2023, from
Palmer, J. (1975a, June 04). A survey of market modelling practice. ANA - ESOMAR. Retrieved April 02, 2023, from
Palmer, J. (1974a, September 01). Market research and the decision maker. ANA - ESOMAR. Retrieved April 02, 2023, from