Resources Library by ANA

The integration between the Internet community and the Internet panel

The paper describes the work that has been carried out to test a set of existing marketing research methodologies applied to the internet environment. One of the objectives of this project is to test how spontaneous opinions can be used as a valuable...

Catalogue: ESOMAR Net Effects 2001

Authors: Zilda Knoploch, Leandro Kenski

Companies: ENFOQUE PESQUISA & STRATEGIR ENFOQUE, iVOX

February 11, 2001

Retail market measurement

The purpose of this chapter is to explain how market information based upon retail sales is derived and used by manufacturers and retailers to make better business decisions. Since the emergence of mass marketing, manufacturers of fast turnover...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Authors: James Brooks, Tim S. Bowles

September 1, 1998

Consumer panels

The word ‘panel’ describes a continuous collection of identical information from a sample which represents a segment of a population to study. It is by definition permanent and repetitive. There are as many varieties of panels as there are...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Authors: Denis Delmas, Dominique Levy

September 1, 1998

Developing new panel services for retailers

This paper describes how consumer panels in Great Britain have been developed in recent years to provide a wide range of services that are of specific relevance to grocery retailers. The paper will go on to describe in more detail three new services...

Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions

Author: Allan Breese

Company: KANTAR TNS Malaysia

February 1, 1997

Panel data friend or foe?

Royal Mail, the letter delivery business of the Post Office, subscribed to a bespoke consumer panel comprising 1000 households in April 1985. This paper briefly examines the day to day operation of the panel, including agency input and traces the...

Catalogue: Seminar 1994: The Changing Faces Of Panel Research

Author: Nick Francis

June 15, 1994

Developing and using a consumer panel to assist book marketing

This paper is divided into three sections. The first deals with some of the main points derived from the Adams Readers' Panel which bear on the title. The marketing of books is an order of magnitude more difficult than the marketing of most products,...

Catalogue: Seminar 1993: Competition In Publishing

Author: James Adams

June 15, 1993

Magazines buying patterns

The national media researches base on readers much more than buyers of the copies: the issue is that there is a lack of market research data able to support marketing decisions regarding circulation level development and control. Readership surveys...

Catalogue: Seminar 1993: Competition In Publishing

Author: Giorgio Visintini

Company: Unicab Italia S.p.A

June 15, 1993

Data for dialogue

The following, linked, papers argue that representative consumer panels, reflecting actual purchasing behaviour, have a unique role to play in the provision of relevant, actionable information to both the retailers and the manufacturers who wish to...

Catalogue: Seminar 1993: Maximising Retail Sales In Recession

Authors: Richard Piper, Allan Breese

Company: KANTAR TNS Malaysia

June 15, 1993

A new kind of consumer panel

When trying to set-up a marketing plan for the coming twelve months, the Brand Manager is usually facing two types of problems : a) How to forecast the global market evolution in the local area under consideration ? b) Within this total market, what...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"

Author: Alain Pioche

Company: Nielsen

June 15, 1992