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Research papers

How relative simple reader-panel methods yield valuable contributions to editorial policies (Part II)

In the first part of the paper the authors gives few examples of results and conclusions, it was just to indicate various possibilities with this kind of research. While, in the appendices you may have found the examples which can be read or closely...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Author: F. T. M. van der Staay
June 15, 1974
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Citation

van der Staay, F. T. (1974a, June 15). How relative simple reader-panel methods yield valuable contributions to editorial policies (Part II). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/how-relative-simple-reader-panel-methods-yield-valuable-contributions-to-editorial-policies


Research reports

Preliminary quantitative research on tastes/odours

Consideration is being given to the introduction offlavours into cigarettes in anticipation of possibleloosening of the current restrictions in the UK andR&D has initiated experimental work. The research was required to provide some...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 11, 1974
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Citation

, C. (1974a, March 11). Preliminary quantitative research on tastes/odours. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/preliminary-quantitative-research-on-tastes-odours


Research papers

Typology at random

Typal analysis is a powerful tool for determining a structure within a large body of data . By studying and comparing the results of two series of experiments (random typology and typology of random numbers) we have been able to define two...

Catalogue: Seminar 1972: Segmentation And Typology
Authors: Henri Bergonier, Bernard Morin
June 15, 1972
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Citation

Bergonier and Morin (1972a, June 15). Typology at random. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/typology-at-random


Research papers

How to predict the performance of a package through experimental methods (French)

Taking into account the evolution of distribution the function of the package has progressed from its original role of protecting the product to the more complex one of conveying its image . Therefore at present, our chief preoccupations in packaging...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: J. H. Talbart
June 15, 1972
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Citation

Talbart, J. H. (1972a, June 15). How to predict the performance of a package through experimental methods (French). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/how-to-predict-the-performance-of-a-package-through-experimental-methods-french-


Research papers

How to predict the performance of a package through experimental methods

Taking into account the evolution of distribution the function of the package has progressed from its original role of protecting the product to the more complex one of conveying its image . Therefore at present, our chief preoccupations in packaging...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: J. H. Talbart
June 15, 1972
×

Citation

Talbart, J. H. (1972a, June 15). How to predict the performance of a package through experimental methods. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/how-to-predict-the-performance-of-a-package-through-experimental-methods


Research papers

Experimental methods in marketing

Very little is to be found in specialised marketing literature on experimentation. As in the sciences in general the earliest steps forward in marketing were made as a result of using methods of observation. Data are collected either within the...

Catalogue: The European Marketing Research Review 1971
Author: Yves Fournis
June 15, 1971
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Citation

Fournis, Y. (1971a, June 15). Experimental methods in marketing. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/experimental-methods-in-marketing


Research papers

Identifying the dimensions of brand image

One of the problems of brand image research lies in identifying which are the particular beliefs about and associations with the brands in question which ought to be measured. This paper discusses a number of different techniques which can be used...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: John Nolan
June 15, 1971
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Citation

Nolan, J. (1971a, June 15). Identifying the dimensions of brand image. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/identifying-the-dimensions-of-brand-image


Research papers

Towards an improved reading and noting technique

This experiment has, we believe for the first time, demonstrated that it is possible (in fact without having to "mount eye cameras onto magazines or their readers" to take a technique on which over the years millions of dollars and pounds have been...

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Authors: Robert Fletcher, Bill Mabey
June 15, 1971
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Citation

Fletcher and Mabey (1971a, June 15). Towards an improved reading and noting technique. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/towards-an-improved-reading-and-noting-technique


Research papers

Experiments in merging surveys (French)

When the results of two surveys based on various samples are to be used simultaneously, a merged file will be generated by grouping individuals from both origins, according to certain criteria. If the explained variables (behavioural), special to...

Catalogue: ESOMAR Congress 1968
Author: Jean-François Boss
June 15, 1968
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Citation

Boss, J. (1968a, June 15). Experiments in merging surveys (French). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/experiments-in-merging-surveys-french-