You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Relationship Management.
ANA has found 41 results for you, in 370 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Bank roles in developing relationships with business customers

This paper discusses a large research project conducted to investigate factors impacting on the relationship between banks and their business clients in Australia. A survey was conducted during February - March 1999 with 276 executives and financial...

Catalogue: Financial Markets In Turbulent Times 1999: Guidance From Marketing Research
Author: Nexhmi Rexha
September 1, 1999

Magazines

Revue Française du Marketing 1999 (N. 173/174)

Ce numéro spécial de la Revue Française du Marketingtémoigne de la vitalité d'un champ disciplinaire dontl'ADETEM avait pressenti très tôt l'importance (lapublication de son ouvrage sur l'action marketing desentreprises...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
March 1, 1999

Research papers

Consumers and brands

This paper focuses on efficiency, advertising investment efficiency, and of course, the most important theme, efficiency measuring. Measuring and efficiency, or efficiency measuring and efficiency - it is the same, because we will not know if we are...

Catalogue: Seminar 1998: Towards Total Communications Strategies
Author: Ampelio Plaza
October 20, 1998

Research papers

Retailer/supplier relationships in plastic cards and payment systems

This paper examines the current Australian plastic cards and payment systems situation and describes how and why a 'dominant' retailer is attempting to shape retailer/supplier relationships in this particular channel of distribution so as to add...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Author: Steve Worthington
June 15, 1989

Research papers

How does the trade see manufacturers? Results of a representative survey of the central organisation in German food retailing (German)

This paper presents the results of a representative survey conducted in 1985 with 40 chief buyers of the central organizations in German food retailing. The study was initiated by Hildmann, Simon, Rempen & Schmitz/SMS and conducted by GfK. The...

Catalogue: ESOMAR Congress 1988
Author: Jörg Rehorn
September 1, 1988

Research papers

How does the trade see manufacturers? Results of a representative survey of the central organisation in German food retailing

This paper presents the results of a representative survey conducted in 1985 with 40 chief buyers of the central organizations in German food retailing. The study was initiated by Hildmann, Simon, Rempen & Schmitz/SMS and conducted by GfK. The retail...

Catalogue: ESOMAR Congress 1988
Author: Jörg Rehorn
September 1, 1988

Research papers

The market for audience research

To the outside observer, audience research appears essentially as the production of a set of 'objective' results on audience size, reactions or attitudes. It is tempting to feel that, because such results are often provided in the context of...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions
Authors: François R. Delauzun, Colin M. Wilding
Company: British Broadcasting Corporation (BBC)
June 15, 1987

Research papers

Research among dealers

This paper describes a method of research which has proved very successful in different sectors (agrochemicals, animal health products, machinery) and in different European countries. It enables manufacturers or national distributors to identify the...

Catalogue: Seminar 1987: Identifying Change in European Agriculture
Author: Tony M. Houghton
June 15, 1987

Research papers

Experimental detailing

Marketing is a misleading concept. It is derived from "market", but marketing is not dealing with the "market", it is dealing with really existing people. Marketing needs above all information on potential clients and on what makes them move. This...

Catalogue: Seminar 1986: Qualitative Methods Of Research
Author: Hans H. Hapke
June 15, 1986