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Research papers

A market with fine prospects

The results of this study which has been done in close cooperation with the Research Institute, infratest & Co. GmbH, Munich, fill the pages of a very large volume and are expected to be published this year. So, the only thing we can do at this early...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Heinz Alpers
June 15, 1961
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Citation

Alpers, H. (1961a, June 15). A market with fine prospects. ANA - ESOMAR. Retrieved June 09, 2023, from


https://ana.esomar.org/documents/a-market-with-fine-prospects


Research papers

Traffic re-routing

This paper is concerned with a study commissioned by a local authority in London to check reactions of residents to a scheme by which traffic re-routing eased congestion on most roads at the inevitable expense of increased congestion on some....

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Bob Lane, Leonard R. England
September 1, 1974
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Citation

Lane and England (1974a, September 01). Traffic re-routing . ANA - ESOMAR. Retrieved June 09, 2023, from


https://ana.esomar.org/documents/traffic-re-routing-


Research papers

Atlas Copco Airpower compressed air dryer survey

Atlas Copco Airpower, one of the 3 product companies of the Atlas Copco group is responsible for the development, design, production and the marketing of compressed air installations on a worldwide basis. In 1972 a market survey was done to...

Catalogue: Seminar 1976: International Market Research
Author: J. Enthoven
April 1, 1976
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Citation

Enthoven, J. (1976a, April 01). Atlas Copco Airpower compressed air dryer survey . ANA - ESOMAR. Retrieved June 09, 2023, from


https://ana.esomar.org/documents/atlas-copco-airpower-compressed-air-dryer-survey-


Research papers

An exercise in trade-off

The paper demonstrates how a very simple approach was applied to a particular problem of 'Trade Off'. As part of a large scale survey into the public knowledge of, and attitudes towards Local Authority Financing, Research Surveys of Great Britain...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: John R. Lawford
September 1, 1976
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Citation

Lawford, J. R. (1976a, September 01). An exercise in trade-off. ANA - ESOMAR. Retrieved June 09, 2023, from


https://ana.esomar.org/documents/an-exercise-in-trade-off


Research papers

Trends in buying habits in relation to the planned dispersion of shopping centres

The aim of the survey we are about to describe, was to assess the present situation with regard to the buying habits adopted by families resident in the Greater Paris area and to outline likely future developments in this field. We shall deal with...

Catalogue: ESOMAR/WAPOR Congress 1967
Authors: A. Desjonqueres, R. Jeanteur
August 1, 1967
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Citation

Desjonqueres and Jeanteur (1967a, August 01). Trends in buying habits in relation to the planned dispersion of shopping centres. ANA - ESOMAR. Retrieved June 09, 2023, from


https://ana.esomar.org/documents/trends-in-buying-habits-in-relation-to-the-planned-dispersion-of-shopping-centres


Research papers

What are the problems facing business firms?

During 1962, my company - The Paul PLANUS organisation - carried out a survey on a sample of one in a hundred French business firms. Interviews were conducted with 160 firms. The purpose of the survey was to obtain information on the problems facing...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Yves Fournis
August 1, 1967
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Citation

Fournis, Y. (1967a, August 01). What are the problems facing business firms?. ANA - ESOMAR. Retrieved June 09, 2023, from


https://ana.esomar.org/documents/what-are-the-problems-facing-business-firms-


Research papers

Trends in buying habits in relation to the planned dispersion of shopping centres (French)

The aim of the survey we are about to describe, was to assess the present situation with regard to the buying habits adopted by families resident in the Greater Paris area and to outline likely future developments in this field. We shall deal with...

Catalogue: ESOMAR/WAPOR Congress 1967
Authors: A. Desjonqueres, R. Jeanteur
August 1, 1967
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Citation

Desjonqueres and Jeanteur (1967a, August 01). Trends in buying habits in relation to the planned dispersion of shopping centres (French). ANA - ESOMAR. Retrieved June 09, 2023, from


https://ana.esomar.org/documents/trends-in-buying-habits-in-relation-to-the-planned-dispersion-of-shopping-centres-french-


Research papers

Measuring knowledge and attitudes in the field of national savings

The National Savings Committee organises three forms of National Savings on behalf of the Government. A large scale motivation research enquiry was commissioned by the Committee with the primary purpose of providing advertising guidance. This paper...

Catalogue: ESOMAR Congress 1968
Author: Jean Morton-Williams
June 15, 1968
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Citation

Morton-Williams, J. (1968a, June 15). Measuring knowledge and attitudes in the field of national savings. ANA - ESOMAR. Retrieved June 09, 2023, from


https://ana.esomar.org/documents/measuring-knowledge-and-attitudes-in-the-field-of-national-savings


Research papers

Control techniques in a sample survey

The analysis described in this report concerns the control techniques used in sample surveys , and is based on a ten-year experience made by field work in this area and specifically applied to the survey on the Italian Periodical Press Readership by...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Angela Amoroso, Costantino Jannacone
June 15, 1979
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Citation

Amoroso and Jannacone (1979a, June 15). Control techniques in a sample survey. ANA - ESOMAR. Retrieved June 09, 2023, from


https://ana.esomar.org/documents/control-techniques-in-a-sample-survey