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Research reports

Towards global guidelines for television audience measurement

This document has, therefore, been designed to answer the many needs of a wide variety of user groups. Directed towards the whole of the international community, it endeavours to recognise both similarities and differences which exist across national...

Catalogue: ESOMAR Codes And Guidelines
Author: Audience Research Methods (ARM) Group
September 1, 1999

Research reports

Qualitative pretest of corporate campaign

A corporate advertising campaign for the Prudentialis being developed, which will probably involveTV and Press. This research, however, was only concerned with TV developments. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979

Research reports

Qualitative research on animatics for Oxo advertising

The 'Only Oxo Does It' campaign has run on TV sinceFebruary 1978.Although. this current campaign appears to beperforming well, there is obviously a need forlonger-term development in order to refresh theOxo proposition. As far as the TV campaign...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1979

Research reports

Qualitative research on 'Thomas and Sarah' for London Weekend Television

The primary objectives of the researchwere as follows:1. To examine the appeal of "Thomas and Sarah"as a concept, as characters, and as a television series and to explore the reasons for the apparent decline in appeal;2. To explore a number of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979

Research reports

Qualitative research into Kenco coffee bags advertising

The coffee bag market and in particular, Kenco,has a lot of latent potentials which should bewell worth exploiting. In order to obtain anevaluation of this potential, it is proposed to run a test area television commercial topromote 'Kenco Fresh...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979

Research reports

Dulux 1978: Television advertising development

The proposed television advertising for Dulux for 1978 isbased on the transformation theme; FCB has developed twoexecutions, (called "Sun" and "Nature People"), which takedifferent routes to the communication of the brand andproduct propositions. The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1977

Research reports

Quality Street TV commercials

Two new commercials have been developed for QualityStreet, based on the idea that people in the past haveshared so much in Quality Street and that Quality Streetis just as, or more, satisfying nowadays for sharing,for anybody and for any time. The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976

Research reports

Baby Ribena advertising test

Although it is not planned to use television advertisingto support the national launch of Baby Ribena, this mediumhas been selected for the test market because there are not suitable regional magazines in the North West to carry theintroductory...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976

Research reports

Qualitative research on commercial 'tubesteak'

The research was required for the acceptance of a new TVcommercial for Findus- Cod Steaks in Butter Sauce.Previous commercials for the same product also testedby CRAM, concentrated on the quality of the fishand by influence the quality of other...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976