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Research papers

Rousing recklessness

This paper is essential for marketers wanting clear guidance on how to induce impulse purchasing in traditional Indian outlets. Interesting profiles of the Indian shops , shopkeepers and shoppers, and the dynamics between them resulting in five types...

Catalogue: ESOMAR Retailing Industry Conference 2005
Authors: Sangeeta Gupta, Anjali Puri, Ashok Nair, Sucheta Govil
Company: Nielsen
April 19, 2005
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Citation

Gupta, Puri, Nair and Govil (2005a, April 19). Rousing recklessness. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/rousing-recklessness


Research papers

Boardrooms in bathrooms

The premise of this presentation is that understanding the leaders of the client community and obtaining their endorsement and accolades is necessary for market research to come out of the shadow where it currently exists.The presentation examines...

Catalogue: Congress 2005: Making A Difference
Authors: Sangeeta Gupta, Anjali Puri, BV Pradeep
Company: Nielsen
September 21, 2005
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Citation

Gupta, Puri and Pradeep (2005a, September 21). Boardrooms in bathrooms. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/boardrooms-in-bathrooms


Research papers

There's no such place as Chindia!

Universal concepts like motherhood, beauty, achievement and power, which many of our clients' brands are built o, can mean very different things across cultures. As growth for global brands increasingly starts to come from culturally diverse Asian...

Catalogue: Asia Pacific 2013: Asia On The Move
Authors: Anjali Puri, Poonam V. Kumar
Company: KANTAR TNS Malaysia
April 7, 2013
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Citation

Puri and Kumar (2013a, April 07). There's no such place as Chindia!. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/there-s-no-such-place-as-chindia-


Research papers

Igniting innovation in researchers

Innovation and differentiation are the buzzwords in any client organization - and if market research is looked upon as lacking the ability to provide creative solutions - or, even worse, as killing the creative spark - then we as an industry are in a...

Catalogue: Congress 2005: Making A Difference
Authors: Shashikala Raj, Anjali Puri, Tara Prabhakar
Company: Nielsen
September 21, 2005
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Citation

Raj, Puri and Prabhakar (2005a, September 21). Igniting innovation in researchers. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/igniting-innovation-in-researchers


Research papers

Cognitive interviewing

In recent years there has been a growing body of evidence about the value of studying real experiences and behaviour rather than perceptions and future intentions. Among other things, this has proven useful in understanding brand loyalty and change,...

Catalogue: Qualitative 2009: The Evolving Human
Author: Anjali Puri
Company: Nielsen
June 15, 2009
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Citation

Puri, A. (2009a, June 15). Cognitive interviewing. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/cognitive-interviewing


Research papers

From inspiration to the shopping cart

Successful NPD is one of the foremost challenges that the marketing fraternity grapples with today. Always an uncertain territory, it has become even more of a battle in the present context, with a fatigued consumer overloaded with sameness. An...

Catalogue: Qualitative 2006
Authors: Shashikala Raj, Anjali Puri
Company: Nielsen
October 8, 2006
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Citation

Raj and Puri (2006a, October 08). From inspiration to the shopping cart. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/from-inspiration-to-the-shopping-cart


Research papers

How potent is my potion?

Creating change in today's marketplace is a challenge in any category, with rising clutter levels and tuned-out consumers. Marketers across categories have been grappling, for quite some time now, with autopilot brand choices, habit-driven consumers...

Catalogue: Global Healthcare 2008: Consumer Choice
Authors: Anjali Puri, Sumeet Saluja
Companies: Nielsen, GSK
February 6, 2008
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Citation

Puri and Saluja (2008a, February 06). How potent is my potion?. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/how-potent-is-my-potion-


Research papers

Too much reality?

The prevailing celebration of technology-enabled access to 'raw' consumer realities is challenged in this presentation. While acknowledging the many benefits that video-ethnography and social media bring (emotional engagement, richness and texture,...

Catalogue: Congress 2011: Impact
Authors: Sangeeta Gupta, Anjali Puri
Companies: KANTAR TNS Malaysia, PepsiCo
September 18, 2011
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Citation

Gupta and Puri (2011a, September 18). Too much reality?. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/too-much-reality-


Research papers

Undercover on the World Wide Web

The potential of the web as the object of study has remained underexploited in market research. As a rich source of data on people's lives, interactions and opinions, the web offers tremendous possibilities in the years to come.This presentation...

Catalogue: Asia Pacific 2006
Authors: Anjali Puri, Ruchika Gupta, N. S. Muthukumaran
Company: Nielsen
March 19, 2006
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Citation

Puri, Gupta and Muthukumaran (2006a, March 19). Undercover on the World Wide Web. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/undercover-on-the-world-wide-web