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Research papers

Defining television quality through audience reaction measures

This paper will report on findings from an experimental study, commissioned by the Independent Television Commission (ITC), which explored a number of techniques for assessing audience satisfaction with television in terms of the perceived quality...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Barrie Gunter, John Clemens, Mallory Wober
June 15, 1992

Research papers

Children and television advertising

This paper will argue that research into the effects of television advertising directed at children’s markets can benefit from being framed within a perspective guided by a more comprehensive understanding of children's cognitive development. A...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?
Authors: Barrie Gunter, Jill McAleer, Brian R. Clifford
June 15, 1992