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Research papers

GM Hungary

In March, 1992 a white Opel Astra rolled off of the assembly line at the new plant of GM Hungary in Szentgotthard (sent-goat-hard), near the Austrian border.' The significance of the event was signaled by the presence of Prime Minister Jozsef Antall....

Catalogue: CEE Conference 1995: Towards A Market Economy
Author: Cyril C. Ling
April 1, 1995
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Citation

Ling, C. C. (1995a, April 01). GM Hungary. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/gm-hungary


Research papers

Development of the automobile industry in Eastern Europe

This research project focuses on the entry of western European auto makers into eastern European markets and economies. Its purpose is to examine evolving competitive circumstances in the manufacture and marketing of automobiles and to explore the...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Author: Cyril C. Ling
June 15, 1993
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Citation

Ling, C. C. (1993a, June 15). Development of the automobile industry in Eastern Europe. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/development-of-the-automobile-industry-in-eastern-europe