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Research papers

Regional media planning

This paper is aimed at answering the relevant questions regarding media selection in certain defined target areas. It is a very special paper, dealing with the large number of difficulties occurring when media planning is focused to small regions....

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry
Authors: Rolf Speetzen, Hans-Hermann Jager
June 15, 1997
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Citation

Speetzen and Jager (1997a, June 15). Regional media planning. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/regional-media-planning