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Research papers

An introduction to Japanese marketing

The Japanese marketers are facing a variety of challenges: The Japanese consumers are demanding better quality, uniqueness, varieties and new features. They are changing their lifestyle and values. They have more income and more time to spend....

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Author: Mayumi Otsubo
June 18, 1990
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Citation

Otsubo, M. (1990a, June 18). An introduction to Japanese marketing . ANA - ESOMAR. Retrieved October 07, 2024, from


https://ana.esomar.org/documents/an-introduction-to-japanese-marketing-