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Rusby, P. A. (1962a, June 15). Research into housewife shopping patterns in Great Britain. ANA - ESOMAR. Retrieved March 29, 2023, from
Rusby and Shields (1988a, June 15). Measuring a multi-country specialist audience: The international air travel survey. ANA - ESOMAR. Retrieved March 29, 2023, from
Rusby, P. A. (1966a, June 01). A reassessment of the role of the pre-test in advertising research. ANA - ESOMAR. Retrieved March 29, 2023, from
Rusby, P. A. (1971a, June 15). Some problems in multi-country advertising research. ANA - ESOMAR. Retrieved March 29, 2023, from