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Research papers

Some of the knowledge gained from 10 years experience of advertising monitoring in the building society market in Nordrhein-Westfalen (German)

For 10 years, Infratest has been continuously investigating the relevance of building society advertising for the LBS in North Rhine-Westphalia. It is shown that the question commonly used in such advertising tracking studies is problematic and how...

Catalogue: ESOMAR Congress 1989
Authors: Rolf Pfleiderer, Gunter Luke
June 15, 1989
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Citation

Pfleiderer and Luke (1989a, June 15). Some of the knowledge gained from 10 years experience of advertising monitoring in the building society market in Nordrhein-Westfalen (German). ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/some-of-the-knowledge-gained-from-10-years-experience-of-advertising-monitoring-in-the-building-society-market-in-nordrhein-westfalen-german-


Research papers

Some of the knowledge gained from 10 years experience of advertising monitoring in the building society market in Nordrhein-Westfalen

For 10 years, Infratest has been continuously investigating the relevance of building society advertising for the LBS in North Rhine-Westphalia. It is shown that the question commonly used in such advertising tracking studies is problematic and how...

Catalogue: ESOMAR Congress 1989
Authors: Rolf Pfleiderer, Gunter Luke
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
September 15, 1989
×

Citation

Pfleiderer and Luke (1989a, September 15). Some of the knowledge gained from 10 years experience of advertising monitoring in the building society market in Nordrhein-Westfalen. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/some-of-the-knowledge-gained-from-10-years-experience-of-advertising-monitoring-in-the-building-society-market-in-nordrhein-westfalen


Research papers

The financial market data service for establishments (German)

The paper explains, how periods of economic instability have led to new demands for market research data amongst the suppliers of financial services. During times of stagnating or even reduced market research budgets, the structural survey of the...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Rolf Pfleiderer
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
June 15, 1984
×

Citation

Pfleiderer, R. (1984a, June 15). The financial market data service for establishments (German). ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/the-financial-market-data-service-for-establishments-german-


Research papers

New possibilities?!

“Within thirty years, we will have the technological means to create superhuman intelligence. Shortly after, the human era will be ended.” (Vernor Vinger, 1993 “The Coming Technological Singularity..,”), Impatiently looking...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?
Author: Rolf Pfleiderer
Company: Burke, Inc.
January 1, 1997
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Citation

Pfleiderer, R. (1997a, January 01). New possibilities?! . ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/new-possibilities-


Research papers

The acceptance of 'electronic banking' services by private customers (German)

In recent years, this has completely changed: technology has intruded to a great extend on the bank-customer relationship. Automated cash dispensers and account-with- drawl printers were the forerunners in the area of self- service. Electronic money,...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Rolf Pfleiderer
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
June 15, 1986
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Citation

Pfleiderer, R. (1986a, June 15). The acceptance of 'electronic banking' services by private customers (German). ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/the-acceptance-of-electronic-banking-services-by-private-customers-german-


Research papers

The financial market data service for establishments

The paper explains, how periods of economic instability have led to new demands for market research data amongst the suppliers of financial services. During times of stagnating or even reduced market research budgets, the structural survey of the...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Rolf Pfleiderer
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
June 15, 1984
×

Citation

Pfleiderer, R. (1984a, June 15). The financial market data service for establishments. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/the-financial-market-data-service-for-establishments


Research papers

The acceptance of 'electronic banking' services by private customers

In recent years, this has completely changed: technology has intruded to a great extend on the bank-customer relationship. Automated cash dispensers and account-with- drawl printers were the forerunners in the area of self- service. Electronic money,...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Rolf Pfleiderer
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
June 15, 1986
×

Citation

Pfleiderer, R. (1986a, June 15). The acceptance of 'electronic banking' services by private customers. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/the-acceptance-of-electronic-banking-services-by-private-customers


Research papers

A new dimension of Internet research

The following paper presents a new research tool N Viz which enables online researchers to randomly sample visitors of singular websites and web pages. The first part overviews the relevance of the tool for advertisers. The N Viz methodology is...

Catalogue: The Worldwide Internet Seminar 1998
Authors: Rolf Pfleiderer, Johan Gente
Company: Burke, Inc.
June 15, 1998
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Citation

Pfleiderer and Gente (1998a, June 15). A new dimension of Internet research. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/a-new-dimension-of-internet-research