You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing William Ramsay.
ANA has found 3 results for you, in 152 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Strategic and structural implications in managing European brand development

This paper deals with three linked topics and their accompanying hypotheses:1. Strategic Implications for Branded Companies in the Single Market:-Corporate strategy will replace an add-up of brand objectives-Market segmentation will increase...

Catalogue: Seminar 1994: Building Successful Brands
Author: William Ramsay
June 15, 1994
×

Citation

Ramsay, W. (1994a, June 15). Strategic and structural implications in managing European brand development. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/strategic-and-structural-implications-in-managing-european-brand-development


Research papers

The decline and fall of manufacturer branding

Three propositions are presented: 1. Branding control is passing from the manufacturer to the retailer- Market power has moved historically from the wholesaler to the manufacturer and now lies with the retailer - Manufacturers will become suppliers...

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Author: William Ramsay
June 15, 1992
×

Citation

Ramsay, W. (1992a, June 15). The decline and fall of manufacturer branding. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/the-decline-and-fall-of-manufacturer-branding


Research papers

International marketing strategy

Three key propositions form the argument of this paper :1. The European Single Market is the third period of discontinuity in consumer marketing in this century - two world wars changed national environments and industry structures leading to...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: William Ramsay
June 15, 1991
×

Citation

Ramsay, W. (1991a, June 15). International marketing strategy. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/international-marketing-strategy