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Research papers

Short term diaries

Information about events which happen with great regularity are, individually, of such small importance that no individual could be relied on to list them accurately from memory. But each individual event, when added together, can have very important...

Catalogue: ESOMAR Congress 1968
Authors: John Bermingham, Bryan A. Bates
June 15, 1968
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Citation

Bermingham and Bates (1968a, June 15). Short term diaries. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/short-term-diaries


Research papers

The use of consumer panels in the evaluation of promotional and advertising expenditures

Consumer Panels are well situated to play an important part in the problems of evaluating advertising and promotional expenditures for consumer products, by measuring the effect they have on purchasing behaviour: A) They measure consumer purchasing...

Catalogue: ESOMAR Congress 1968
Authors: John Parfitt, Ivor McGloughlin
June 15, 1968
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Citation

Parfitt and McGloughlin (1968a, June 15). The use of consumer panels in the evaluation of promotional and advertising expenditures. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/the-use-of-consumer-panels-in-the-evaluation-of-promotional-and-advertising-expenditures


Research papers

An international approach to data processing for media selection

The paper deals with the formation and development of the MAP Service, which is a data analysis service for campaign/media planning, available to all members of the London Press Exchange Group, for both their national and international clients...

Catalogue: ESOMAR Congress 1968
Author: Peter Masson
June 15, 1968
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Citation

Masson, P. (1968a, June 15). An international approach to data processing for media selection. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/an-international-approach-to-data-processing-for-media-selection


Research papers

Can informant claims on product purchase made at an interview be used for media planning?

The purpose of the work upon which this paper is based was to examine the implications, for the immediate purposes of current media planning in the United Kingdom, of an important experiment reported to the ESOMAR-WAPOR Congress 1967. We owe a...

Catalogue: ESOMAR Congress 1968
Authors: Simon Broadbent, Peter B. Mooney
June 15, 1968
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Citation

Broadbent and Mooney (1968a, June 15). Can informant claims on product purchase made at an interview be used for media planning?. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/can-informant-claims-on-product-purchase-made-at-an-interview-be-used-for-media-planning-


Research papers

The paradox of memory in market research

The results of modern psychology on various aspects of memory - recognition, retention and recall - are all of interest but of varied practical use to market researchers. The problem of respondent memory in market research is illustrated from...

Catalogue: ESOMAR Congress 1968
Authors: Henry Durant, Martin Simmons
Company: Gallup International Association
June 15, 1968
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Citation

Durant and Simmons (1968a, June 15). The paradox of memory in market research. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/the-paradox-of-memory-in-market-research


Research papers

Philip Morris uses research based sales promotion (French)

Sales promotion is an integral instrument and not just a minor advertising accessory. The paper presents a case history: The 1967 Sales Promotion Campaign conducted in France for Philip Morris by Bernard Krief Promotion The following phases will be...

Catalogue: ESOMAR Congress 1968
Author: Bernard Krief
June 15, 1968
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Citation

Krief, B. (1968a, June 15). Philip Morris uses research based sales promotion (French). ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/philip-morris-uses-research-based-sales-promotion-french-


Research papers

Market research in the 1970's

These comments are naturally coloured by my viewpoint - that of a researcher in a large international company manufacturing and marketing a wide range of (mainly) consumer products. However, I have tried to pick out a number of points which strike me...

Catalogue: ESOMAR Congress 1968
Author: John Downham
Company: Unilever
June 15, 1968
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Citation

Downham, J. (1968a, June 15). Market research in the 1970's. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/market-research-in-the-1970-s-540


Research papers

Some notes on the application of a general theory of diffusion of innovations on household decision-making

Advertising is an activity which can be defined in many ways. One definition is of particular interest in the context of this paper. It is a definition which is suggested by more or less simple theories which are used when defining advertising norms...

Catalogue: ESOMAR Congress 1968
Author: G. J. Randoe
June 15, 1968
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Citation

Randoe, G. J. (1968a, June 15). Some notes on the application of a general theory of diffusion of innovations on household decision-making. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/some-notes-on-the-application-of-a-general-theory-of-diffusion-of-innovations-on-household-decision-making


Research papers

Survey on possible settling down in Sardinia for aluminium processing industries

In recent years surveys regarding industrial development have taken on ever increasing importance; they are generally promoted on the initiative of international Communities, Government or local administrations. In the concrete case dealt with by us...

Catalogue: ESOMAR Congress 1968
Author: Giorgio Caldi
June 15, 1968
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Citation

Caldi, G. (1968a, June 15). Survey on possible settling down in Sardinia for aluminium processing industries. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/survey-on-possible-settling-down-in-sardinia-for-aluminium-processing-industries