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Research papers

The role of research, particularly qualitative research, in concept development

The purpose of this paper is to demonstrate how market research can identify consumer needs and then assist in the development of concepts, and eventually of brands, to meet those needs: and brands, with their essential emotional components, rather...

Catalogue: ESOMAR Monograph Series Vol.1: New Product Development
Author: Stephen Wells
June 15, 1991
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Citation

Wells, S. (1991a, June 15). The role of research, particularly qualitative research, in concept development. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/the-role-of-research-particularly-qualitative-research-in-concept-development


Research papers

New product development and trade research

Historically it has always been assumed that the hardest part of new product development is to find an idea/product that appeals to the consumer. However, now that is only half the battle, and maybe even less than half, as markets have become much...

Catalogue: ESOMAR Monograph Series Vol.1: New Product Development
Author: Pamela Robertson
June 15, 1991
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Citation

Robertson, P. (1991a, June 15). New product development and trade research. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/new-product-development-and-trade-research


Research papers

Predicting the sales potential of new products

This paper reviews the applicability of the main current market research methods which attempt to predict the sales potential of a new product mix in the field of fast-moving consumer goods. The high costs and risks of new product development have...

Catalogue: ESOMAR Monograph Series Vol.1: New Product Development
Authors: Simon Godfrey, Jon Wilkinson
June 15, 1990
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Citation

Godfrey and Wilkinson (1990a, June 15). Predicting the sales potential of new products . ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/predicting-the-sales-potential-of-new-products-


Research papers

New product development

This is one of the key activities for most companies, whether to keep the current business up to date with changing market conditions or to find opportunities in markets which are new for the company concerned. There must be very few companies in the...

Catalogue: ESOMAR Monograph Series Vol.1: New Product Development
Author: Peter M. Kraushar
June 15, 1990
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Citation

Kraushar, P. M. (1990a, June 15). New product development . ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/new-product-development-


Research papers

Tangible and intangible reasons for new product failiure

Over the past 15 years, the author has monitored the success or failure of more than 2000 new products from three different professional perspectives: academic, manufacturing and new product research consultation. This experience has convinced me...

Catalogue: ESOMAR Monograph Series Vol.1: New Product Development
Author: Lynn Y.S. Lin
June 15, 1986
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Citation

Lin, L. Y. (1986a, June 15). Tangible and intangible reasons for new product failiure. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/tangible-and-intangible-reasons-for-new-product-failiure