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Research reports

Future prospect for automatic beverage vending

Since the peak of 1973, there has been a decline in the rateof installation of beverage vending machines in the U.K.Growth in the U.K. economy will be depressed during theforeseeable future, and with levels of investment runningat a low ebb, vending...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 8, 1975

Research papers

Improving cluster techniques

A lot has been said and published on the topic of segmentation, typology or cluster analysis. One possible reason for this activity is that the approach is very plausible and even simple at the first glance. On the one hand the concept of "type" is...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: D. E. Freitag
Company: GfK
September 1, 1974

Research papers

Marketing research criticized by consumerism (German)

There are primarily four fields in which, in the stage of information collection, points of attack by consumerism are to be found: 1. Different models of consumer behaviour; 2. Neglected feedback of ex-post information; 3. Short-sighted strategy of...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Guenther Müller-Heumann
September 1, 1974

Research papers

Marketing research criticized by consumerism

There are primarily four fields in which, in the stage of information collection, points of attack by consumerism are to be found: 1. Different models of consumer behaviour; 2. Neglected feedback of ex-post information; 3. Short-sighted strategy of...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Guenther Müller-Heumann
September 1, 1974

Research papers

Questionnaire design for the personal interview

This paper approaches designing of questionnaires for the personal interview from the point of view of attempting to illustrate ways in which the questionnaire designer can make the interviewer's task less difficult. It starts off by explaining why...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: J. M. Bowen
October 1, 1973

Research papers

Communications between the supplier and the buyer of research

The purpose of this paper is to argue that the supplier and the buyer of research should and can communicate with each other. This argument is developed with fieldwork, sampling and questionnaire particularly in mind. As background to this argument,...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Peter Tyler
October 1, 1973

Research papers

A proposal for improving the utilisation of test markets

Test markets have been strongly criticised, particularly because it is extremely difficult to project the results and obtain reliable estimates for the total market. This is especially the case in countries where markets vary considerably from region...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Gilberto Valentini
June 15, 1969