You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Communication Effectiveness.
ANA has found 28 results for you, in 147 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Report on qualitative research on a new advertising approach for UDT moneycentres

The research was required to assess the effectiveness ofthe new 'Bank' approach and to determine whether ornot this designation evoked positive or negative attitudes from members of the target market;at the same time, a comparative evaluation of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 28, 1973
×

Citation

, C. (1973a, April 28). Report on qualitative research on a new advertising approach for UDT moneycentres. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-a-new-advertising-approach-for-udt-moneycentres


Research reports

Research report on Bristows' "shampoo and conditioner in one" presse advertisements

McCann-Erickson has produced five potential press advertisements for the new Eristows shampoo and conditioner in one product. The major objective of the research reported here was to ascertain which of the four main advertisements best communicates...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
×

Citation

, C. (1971a, August 01). Research report on Bristows' "shampoo and conditioner in one" presse advertisements . ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/research-report-on-bristows-shampoo-and-conditioner-in-one-presse-advertisements-


Research reports

Report on qualitative research on a Toffee Crisp commercial

Ogilvy Mather has produced a new 30 second commercial for Toffee Crisp 'The Station' based on the tune to Chattanooga Choo Choo. The objectives of t his research were: 1. To ascertain the communication of the commercial.2. To discover the mood...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1971
×

Citation

, C. (1971a, February 01). Report on qualitative research on a Toffee Crisp commercial. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-a-toffee-crisp-commercial


Research reports

Qualitative research on Good News commercial

The current campaign for Good News, which has been running for approximately two years, was designed to inform consumers that Good News is a boxed chocolate assortment made up of half milk and half plain chocolates. The 'Guillotine' and 'Karate'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1970
×

Citation

, C. (1970a, July 01). Qualitative research on Good News commercial . ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-good-news-commercial-


Research reports

Qualitative research on Vosene commercials

Royds Ltd. has developed two new approaches for advertising Vosene. The above three films were available with two soundtracks: 1. 'Dandruff' claims only; and 2. 'Dandruff and Conditioner' claims. The objectives of the research were to ascertain: -...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1970
×

Citation

, C. (1970a, July 01). Qualitative research on Vosene commercials. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-vosene-commercials


Research papers

Research into factors affecting mergers and takeovers

During a disputed takeover bid companies are faced with the problem of conducting a major communications campaign, directed at a wide variety of "audiences" who may each be influenced by different factors. Takeover "battles" usually last over a...

Catalogue: ESOMAR/WAPOR Congress 1969
Authors: M. Burrows, Michael D. Ryan
June 15, 1969
×

Citation

Burrows and Ryan (1969a, June 15). Research into factors affecting mergers and takeovers. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/research-into-factors-affecting-mergers-and-takeovers


Research papers

Is opinion leader and opinion follower identical person?

The classic two-step hypothesis was rejected by its creators. Subsequent studies have demonstrated shortcomings in the data on which the hypothesis was based. For one thing, the dichotomy of opinion leaders and followers was shown to be unfortunate...

Catalogue: ESOMAR Congress 1968
Author: Arthur Graham
June 15, 1968
×

Citation

Graham, A. (1968a, June 15). Is opinion leader and opinion follower identical person?. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/is-opinion-leader-and-opinion-follower-identical-person-


Research papers

Predicting media schedule effectiveness by the "media planex" method

The objective of media planning is to prepare a schedule which, for a given cost, obtains registration of the message by the largest possible proportion of the target population. This criterion of effectiveness is measurable. One can at any time, by...

Catalogue: ESOMAR Congress 1966
Authors: Jean Michel Agostini, Nicolas Steinberg
September 1, 1966
×

Citation

Agostini and Steinberg (1966a, September 01). Predicting media schedule effectiveness by the "media planex" method. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/predicting-media-schedule-effectiveness-by-the-media-planex-method


Research papers

Predicting media schedule effectiveness by the "media planex" method (French)

The objective of media planning is to prepare a schedule which, for a given cost, obtains registration of the message by the largest possible proportion of the target population. This criterion of effectiveness is measurable. One can at any time, by...

Catalogue: ESOMAR Congress 1966
Authors: Jean Michel Agostini, Nicolas Steinberg
September 1, 1966
×

Citation

Agostini and Steinberg (1966a, September 01). Predicting media schedule effectiveness by the "media planex" method (French). ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/predicting-media-schedule-effectiveness-by-the-media-planex-method-french-