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Videos
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Citation

Godoy, V. (2021a, October 25). G.D.C (Gross Domestic Care). ANA - ESOMAR. Retrieved December 06, 2024, from


https://ana.esomar.org/documents/g-d-c-gross-domestic-care-


Research papers
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Citation

Godoy, V. (2021a, October 25). G.D.C (Gross Domestic Care). ANA - ESOMAR. Retrieved December 06, 2024, from


https://ana.esomar.org/documents/g-d-c-gross-domestic-care--11788


Research papers

Innovate or die! Or die innovating?

Consumers love innovation, but most brand's innovations are not innovative nor relevant. Uncover how to successfully innovate by hearing consumer's perspective and thinking beyond your category.

Catalogue: Latin America 2020 - Insights Festival
Author: Noelia Bellucci
Company: Maru/Matchbox
October 19, 2020
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Citation

Bellucci, N. (2020a, October 19). Innovate or die! Or die innovating?. ANA - ESOMAR. Retrieved December 06, 2024, from


https://ana.esomar.org/documents/innovate-or-die-or-die-innovating-


Videos

Innovate or die! Or die innovating?

Consumers love innovation, but most brand's innovations are not innovative nor relevant. Uncover how to successfully innovate by hearing consumer's perspective and thinking beyond your category.

Catalogue: Latin America 2020 - Insights Festival
Author: Noelia Bellucci
Company: Maru/Matchbox
October 19, 2020
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Citation

Bellucci, N. (2020a, October 19). Innovate or die! Or die innovating?. ANA - ESOMAR. Retrieved December 06, 2024, from


https://ana.esomar.org/documents/innovate-or-die-or-die-innovating--11619


Research papers

The earthquake and tsunami in Japan

Changes in consumer values after a major event have been assessed by traditional polls, but these traditional polls are significantly limited to be applied retroactively. The authors carried out a survey on 'value' changes caused by the March...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Authors: Koki Uchiyama, Eriko Ota, Michio Mutoh
Company: Hottolink Inc
October 26, 2011
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Citation

Uchiyama, Ota and Mutoh (2011a, October 26). The earthquake and tsunami in Japan. ANA - ESOMAR. Retrieved December 06, 2024, from


https://ana.esomar.org/documents/the-earthquake-and-tsunami-in-japan


Magazines

Revue Française du Marketing (Juillet 2006)

Les articles variés que votre Revue vous propose dans ce numéro couvrent un champtrès vaste : du développement durable à l'éthique sportive, en passant parla mesure des valeurs personnelles, de l'orientation vers le marché, de...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
July 1, 2006
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Citation

, A. (2006a, July 01). Revue Française du Marketing (Juillet 2006). ANA - ESOMAR. Retrieved December 06, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-juillet-2006-


Research papers

Meeting the emotional needs of healthcare consumers

Recently we examined the characteristics and emotional values in British pharmaceutical ads targeted at doctors. Through the images, symbols and messages, ads address reader’s values, needs and ‘ideology’ (or outlook on their job and...

Catalogue: Global Healthcare 2006
Author: Alan Branthwaite
February 6, 2006
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Citation

Branthwaite, A. (2006a, February 06). Meeting the emotional needs of healthcare consumers . ANA - ESOMAR. Retrieved December 06, 2024, from


https://ana.esomar.org/documents/meeting-the-emotional-needs-of-healthcare-consumers-


Research papers

Applications of motivation research in technology markets

Manufacturers of business products have sought more effective ways for messages to break through, be heard and resonate with their audiences.While purchase decisions for high-end business products are typically team decisions, and the dynamics of the...

Catalogue: Qualitative 2005
Authors: Bernadette DeLamar, Carol K. Galvin, Stacey Novack, Steven Halling
Company: IBM Corporation
November 13, 2005
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Citation

DeLamar, Galvin, Novack and Halling (2005a, November 13). Applications of motivation research in technology markets. ANA - ESOMAR. Retrieved December 06, 2024, from


https://ana.esomar.org/documents/applications-of-motivation-research-in-technology-markets


Research papers

Ya Sheikh, let me sell you a camel

The Middle East region has seen significant changes over the last few years, and these extraneous factors have shaped the lives and values of Arabs. A number of contradictions have occurred, behaviour that is difficult to explain at the outset, but...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Authors: Dipen Mehta, Daksha Desai
October 28, 2001
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Citation

Mehta and Desai (2001a, October 28). Ya Sheikh, let me sell you a camel. ANA - ESOMAR. Retrieved December 06, 2024, from


https://ana.esomar.org/documents/ya-sheikh-let-me-sell-you-a-camel