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Research papers

Research papers

Natur's environmental barometer: Survey research as a tool in the development of precision journalism

Over the past decade citizens' action groups and initiatives in areas such as disarmament or environmental protection have made increasingly clear how important the power of public opinion is. On the subject of ecology, more than any other, we are...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Edgar Piel, Dirk Maxeiner
September 1, 1990

Research papers

Natur's environmental barometer: Survey research as a tool in the development of precision journalism (German)

Over the past decade citizens' action groups and initiatives in areas such as disarmament or environmental protection have made increasingly clear how important the power of public opinion is. On the subject of ecology, more than any other, we are...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Edgar Piel, Dirk Maxeiner
September 1, 1990

Research papers

Austrian consumer trends in the 80s (German)

In Austria the '80s have been characterized by profound altitudinal and behavioral changes which are, however, common to most Westem-European countries. The thrust: consumption is up and shows a hedonistic quality. The major antecedent condition for...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Author: Klaus Nemetz
Company: IMAS International GmbH
June 15, 1989

Research papers

Austrian consumer trends in the 80s

In Austria the '80s have been characterized by profound altitudinal and behavioral changes which are, however, common to most Westem-European countries. The thrust: consumption is up and shows a hedonistic quality. The major antecedent condition for...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Author: Klaus Nemetz
Company: IMAS International GmbH
June 15, 1989

Research papers

The general image of industry

This report shows the image position of industry in the Austrian population by quantitative research representative for people up from 14 years. Research program covers spontaneous associations to the stimulus "industry", advantages and disadvantages...

Catalogue: Seminar 1986: Problem Solving In Industrial Marketing
Author: Werner Till
Company: GfK
June 15, 1986

Research papers

Predicting levels of nuisance from traffic changes

There has been considerable interest, in recent years, in assessing the environmental effects of traffic. The purpose has been either to predict the impact of now roads and traffic management schemes or to identify those locations in most need of...

Catalogue: Papers 1982: Social Research And Prediction
Author: A. M. Mackie
June 15, 1982

Research papers

Environmental information in healthcare marketing

One of the most significant developments over the last decade has been the growing importance of environmental considerations. This has affected all walks of industrial life and there can be few manufacturing companies that have not been exposed to...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: Alan Sheppard
September 1, 1981

Research papers

Challenges of market research by the limits to growth (German)

Over a period of 25 years we have experienced a steady growth of consumption and waste in our industrial societies. Now, a reversal of this trend is going on. Deficits and deficiencies of the industrial societies are growing. Crucial points in the...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Ulrich Jetter
September 1, 1974