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Research papers

Efficient estimation of descriptive statistics from panels with partial replacement

This paper deals with efficient estimation of descriptive statistics such as means, totals and percentages from rotating panel surveys (panels with partial replacement). It is supposed that the variable under study is measured repeatedly. When the...

Catalogue: Seminar 1982: The Effective Use Of Panels
Author: Frank J. R. van de Pol
June 15, 1982

Research papers

Understanding children

This paper is about marketing research with children, and the need to consider them as a special case when one is evaluating the efficacy of research methods.

Catalogue: Seminar 1978: Researching Children
Authors: David Cocks, Jacqueline Adams
October 1, 1978

Research papers

Efficiency in sample design

The purpose of this paper is to discuss within the current context of non-probability sampling, the derivation of criteria for determining efficient survey design, and within that, the effects of sampling error and bias in relation to other sources...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Author: Bill Blyth
September 1, 1978

Research papers

Allocating the marketing budget: Open discussion

Measuring the effects of advertising above and below the line depends in my opinion mainly on having really exact data, and this market research finds very difficult. In theory, there are plenty of logical conceptions about how advertising ought to...

Catalogue: Seminar 1978: The Business Of Advertising
Author: Werner Röske
June 1, 1978

Research papers

Public policy and consumer information

Many legislative decisions have been adopted regarding the dissemination of product information to consumers. However, there is very little evidence that consumers' purchase behaviour has been affected by these actions. This paper is an attempt to...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Jean-Philippe Faivre
Company: Burke, Inc.
September 1, 1976

Research papers

Efficiency analysis of a sales force

The purpose of this paper is to describe a method whereby the problem of salesforce efficiency can be solved. We have discovered how to deduce simple rules from available quantitative data and how the application of these rules can lead to a coherent...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Didier Truchot
August 1, 1975

Research papers

Efficiency analysis of a sales force (French)

The purpose of this paper is to describe a method whereby the problem of salesforce efficiency can be solved. We have discovered how to deduce simple rules from available quantitative data and how the application of these rules can lead to a coherent...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Didier Truchot
August 1, 1975

Research papers

How to reduce uncertainty linked to fashion

As consultants, we have been usually involved in reducing uncertainty associated with marketing decisions in large international companies. It means in general implementing simulation models based on more or less complex internal information systems....

Catalogue: Seminar 1974: Fashion, Research And Marketing
Authors: Jean-Mathieu Paoli, B. Salsé
December 4, 1974

Research papers

Application of a new theory to allow a better definition, control and measurement of advertising strategies

This presentation will consist in two parts: 1. Possibilities and limitations of measuring campaign efficiency in the actual current state of definition of advertising strategies. This will be shown through actual pieces of research we have done.2....

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Author: Marc Vincent
November 28, 1973