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Videos

Authentic amplification or echo chamber?

It's not an 'attention economy' we live in, it's an 'engagement economy'. Engagement is what leads to impact on brand perceptions, yet most brands are still aiming for 'likes' and 'shares' in their social activation. To help brands activate, social...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Anne Rayner
Company: KANTAR TNS Malaysia
June 15, 2016
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Citation

Rayner, A. (2016a, June 15). Authentic amplification or echo chamber?. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/authentic-amplification-or-echo-chamber--8678


Research papers

Clearing the path to action in superannuation

Australia's $2 trillion superannuation industry is fiercely competitive and recent legislation made it easier than ever for consumers to move between providers. Growing share of wallet by convincing existing customers to consolidate their entire...

Catalogue: Congress 2016: #WOW
Authors: Alison Poole, Stacie Haber
June 15, 2016
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Citation

Poole and Haber (2016a, June 15). Clearing the path to action in superannuation. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/clearing-the-path-to-action-in-superannuation-8699


Videos

Clearing the path to action in superannuation

Australia's $2 trillion superannuation industry is fiercely competitive and recent legislation made it easier than ever for consumers to move between providers. Growing share of wallet by convincing existing customers to consolidate their entire...

Catalogue: Congress 2016: #WOW
Authors: Alison Poole, Stacie Haber
June 15, 2016
×

Citation

Poole and Haber (2016a, June 15). Clearing the path to action in superannuation. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/clearing-the-path-to-action-in-superannuation


Videos

Insights 2020 (Spanish)

Millward Brown Vermeer, ESOMAR, The Advertising Research Foundation (ARF), Kantar, and Korn Ferry have formed a partnership to lead Insights2020 Driving Customer-Centric Growth, a global marketing thought leadership initiative focused on aligning...

Catalogue: Latin America 2016: Research Renovation
Author: Fernando Alvarez Kuri
Company: Kantar
June 15, 2016
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Citation

Kuri, F. A. (2016a, June 15). Insights 2020 (Spanish). ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/insights-2020-spanish-


Research papers

Insights2020: Driving customer centric growth

The purpose of this paper is to unveil a practical roadmap to Customer Centric growth and to decode the role of Insights Analytics in driving this. The roadmap and role of Insights Analytics is based upon a large-scale global empirical study...

Catalogue: Latin America 2016: Research Renovation
Authors: Frank van den Driest, Tom Wilms, Joris Zwegers, Steven Berkhout
Company: KANTAR TNS Malaysia
April 13, 2016
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Citation

van den Driest, Wilms, Zwegers and Berkhout (2016a, April 13). Insights2020: Driving customer centric growth. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/insights2020-driving-customer-centric-growth-8633


Research papers

Initial steps towards developing a theory of presentation graphics

As an intellectual endeavor, the field of 'presentation graphics' (defined as any graphic or data display in a report or presentation used to communicate data and what it means) is currently a disorganized body of knowledge.As an initial step towards...

Catalogue: ESOMAR Qualitative Ascending Conference 2002
Author: Michael Mayernik
November 10, 2002
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Citation

Mayernik, M. (2002a, November 10). Initial steps towards developing a theory of presentation graphics. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/initial-steps-towards-developing-a-theory-of-presentation-graphics