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Research papers

A cross-national view of consumer predispositions toward products from foreign countries

This paper discusses aspects of the "country-of-origin", or "made in", concept. This refers to the notation included on the labels of products that are sold in countries different than their country of manufacture. Although this is a legal...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Nicolas Papadopoulos, Louise A. Heslop, Françoise Graby, George Avlonitis
June 15, 1986
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Citation

Papadopoulos, Heslop, Graby and Avlonitis (1986a, June 15). A cross-national view of consumer predispositions toward products from foreign countries . ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/a-cross-national-view-of-consumer-predispositions-toward-products-from-foreign-countries-


Research papers

Sporting activities

This paper shows a brief analysis of the present-day situation in Austria with regard to skiing - a sporting activity which is of great importance in that country. The paper focuses on the local market situation, in this case the population of...

Catalogue: Seminar 1982: Classifying Consumers
Author: Werner Till
Company: GfK
June 15, 1982
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Citation

Till, W. (1982a, June 15). Sporting activities . ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/sporting-activities-


Research papers

A method of quantitative comparison of regional markets

Traditionally, classificatory economic research has adopted two main approaches: - Heuristic, which is based on the assumptions, the knowledge and the intuition of experts, and; -Mathematical, which is based on formalised models, usually of a...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Andrey A. Goriatchev, S. A. Redkozubov
June 15, 1979
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Citation

Goriatchev and Redkozubov (1979a, June 15). A method of quantitative comparison of regional markets. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/a-method-of-quantitative-comparison-of-regional-markets


Research papers

The marketing research function in an international pharmaceutical company

The multi-country marketing research function deals by its very nature largely with quantitative information. Making qualitative analyses across borders from a point thousands of miles away is a difficult task and one that is fraught with potential...

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research
Author: Alberta R. Edwards
May 3, 1971
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Citation

Edwards, A. R. (1971a, May 03). The marketing research function in an international pharmaceutical company. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/the-marketing-research-function-in-an-international-pharmaceutical-company-779


Research papers

Comments on mr. Knappert's paper

During the course of the paper given by Mr. Knapper from Makrotest it was mentioned that interviews with farmers can only be carried out by industrial interviewers. In the contrary we found that discussing political problems with farmers can not be...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: Yola Laupheimer
May 1, 1968
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Citation

Laupheimer, Y. (1968a, May 01). Comments on mr. Knappert's paper. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/comments-on-mr-knappert-s-paper


Research papers

Markets in Eastern Europe

This paper contains information about marketing to countries in Eastern Europe. Drawing on his international marketing research experience, the author indicates that many Western businessmen have tried to build trade relations with Eastbloc countries...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Berend H. Feddersen
August 1, 1967
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Citation

Feddersen, B. H. (1967a, August 01). Markets in Eastern Europe. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/markets-in-eastern-europe


Research papers

Markets in Eastern Europe (German)

This paper contains information about marketing to countries in Eastern Europe. Drawing on his international marketing research experience, the author indicates that many Western businessmen have tried to build trade relations with Eastbloc countries...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Berend H. Feddersen
August 1, 1967
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Citation

Feddersen, B. H. (1967a, August 01). Markets in Eastern Europe (German). ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/markets-in-eastern-europe-german-


Research papers

Some conflicting situations in researching home and international markets

Czechoslovakia traditionally depends upon international business and nearly half of its gross national product is developed in export and import business. Scarce sources of raw materials and internal position without direct access to sea or ocean...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Jan Urbanek
August 1, 1967
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Citation

Urbanek, J. (1967a, August 01). Some conflicting situations in researching home and international markets. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/some-conflicting-situations-in-researching-home-and-international-markets