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Qualitative Research: Staying Current & Looking Ahead

What's it about?A panel of qualitative experts will spearhead a lively overview of qualitative research ? where it came from, where it currently stands, and where it may be headed. What's in it for me?Join us for this illustrious panel...

Catalogue: Webinars 2023
Authors: Ed Keller, Jeff Walkowski, Katee George
Companies: Schlesinger Associates, Inc,, Nichols Research, MRII
February 20, 2023

Research papers

Human plus digital equals agile and accurate

This paper is about taking a holistic approach to online communities and developing a mindset that obsessively focuses on the client end-game, rather than any fixed methodology. We explore what makes an effective online community; highlighting what...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Philip Morrison, Alex Johnston
Company: Jigsaw Research
November 11, 2018


Human plus digital equals agile and accurate

Discover how to use holistic research communities to give stakeholders fast and cheap - without compromising on quality. And by doing so to get back to the core role of market research, providing accurate insights to clients, not worrying about...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Alex Johnston, Philip Morrison
Company: Jigsaw Research
November 11, 2018

Research papers

We have seen the future...

Bots are taking over moderation and analysis, snappy chat conversations are the new preferred communication mode by consumers and research will happen in the consumer context. Join us in journey together with Heineken and get a glimpse on the future.

Catalogue: Global Qualitative 2017: Back to the future
Authors: Annelies Verhaeghe, Remus Tomoiaga, Marlon Rinoza Plazo, Sophie Van Neck
Company: InSites Consulting
October 23, 2017


How netnography can be used to unlock the full potential of crowdsourcing contests

Until now crowdsourcing contests (idea generation via online platforms) and netnography (ethnography adapted to the internet) have been understood as two distinct approaches. A first example of an intertwined crowdsourcing/ netnography project, more...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Gregor Jawecki, Johannes Gebauer, Maria Fernández, Susanne Mathis-Alig
June 15, 2013

Research papers

AUTO BILD market barometer connectivity

'Connectivity'-one of the biggest opportunities as well as one of the greatest challenges for the automobile industry was the focus of the 2012 Auto BILD market barometer. The AUTO BILD market barometer is the representative, annual study from...

Catalogue: Automotive Research Forum 2013: Driving Change, Driving Business
Authors: Clarissa Moughrabi, Nicolas Loose, Thomas Schindlbeck
Company: Happy Thinking People
May 24, 2013

Research papers

We got a crush on you(th)!

Generation Y (aged 15-30) is the most marketing savvy generation ever. On a global scale, this new consumer cohort is much larger than the previous generation X and their impact on society will soon surpass the Babyboomer's largely documented...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Authors: Simona Sbarbaro, Elias Veris, Tom De Ruyck, Joeri Van den Bergh
Companies: InSites Consulting, Viacom International Media Networks
November 13, 2011

Research papers

Lessons from the front lines

Consumers in BRIC markets account for nearly one-third of the world's online population and experiment with social media more broadly than other consumers. Market researchers hoping to use the Internet to attract, involve, and learn from these...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Authors: Manila Austin, Katrina Lerman
Company: Communispace Corporation
October 26, 2011

Research papers

Breaking the mirror

Two case studies (Menu Menu and Mirrortime) where online research has been an integral tool for design innovation projects are addressed in this paper. The projects differ in thematic focus, region and target group. The specific methodological...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Authors: Jon Rodriguez, Isabella Hoi Kee Wong
Company: Philips International
October 26, 2011