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Research papers

Reading behaviour reconsidered

It is in the interests of the advertisers and media owners to know about reading behaviour - either in relation to specific advertisements or with regard to entire media. The problem is that widely-used methods of collecting data relating to reading...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Robert Fletcher
June 15, 1969

Research papers

Research into housewife shopping patterns in Great Britain

The purpose of my paper is to discuss certain research, with which I have recently been concerned, into housewife shopping patterns in Great Britain. By shopping patterns, I mean the number and types of shops which the housewife uses to buy different...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Peter A. Rusby
June 15, 1962