Resources Library by ANA

Integrating high-level (expanded conjoint) research to a portal company

With the growth of internet research, new opportunities arise. This paper deals with the case history of a portal company (FreeRide.com), its creation of a research venue, and the use of that venue to facilitate high level research techniques (i.e....

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Authors: Howard R. Moskowitz, Ruth Fehr, Alex Gofman, Jordan Stanley, Scott Noble

Company: Moskowitz Jacobs Inc.

September 1, 2000

License to peek?

Privacy and data protection are assessed from a historical perspective through to the present in this paper. The authors address observable trends, developments and novel platforms that starkly present the opportunities and challenges we encounter in...

Catalogue: Congress 2010: The Changing Face Of Market Research

Authors: George Pappachen, Richard Coombe

Company: KANTAR TNS Malaysia

September 15, 2010

Paragon partnership with Save the Children UK

The Paragon partnership connects market research agencies with NGOs to provide support on research. Paragon is supporting Save the Children UK in its research on adolescent girl nutrition and child marriage in Western and Central Africa. The...

Catalogue: Congress 2017: Visionary

Author: Alexis Nestour

October 26, 2017

The future of market and social research is qualitative

This is the story of a collaboration of ESOMAR Foundation/Paragon Partnership, BBC Media, Big Sofa, and experienced qualitative researchers from all over the world, coming together to solve an important industry issue - the quality of qualitative...

Catalogue: Congress 2018

Authors: Phyllis MacFarlane, Sonia Whitehead

Company: GfK

September 23, 2018

Meeting the multi-national companies' demands for global advertising research tools

The outcome of the association between McCollum/Spielman and GfK has been a great delight. In addition to-giving us the opportunity to visit Jutland in the dead of winter nd Duseeldorf in the midst of a major snow storm, it has proved a stimulating...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research

Authors: Harold M. Spielman, Hans Heyder

Company: GfK

June 15, 1988

Designing and implementing international joint marketing ventures

What are the specific events and decisions that actually occur in the identification, design, and implementation of joint ventures involving Western enterprises and East European enterprises? To answer this question a case study research program is...

Catalogue: Conference 1991: International Marketing Research

Authors: Arch G. Woodside, Jozsef Kandiko, Wilfried Vyslozil

June 15, 1991

Gain mobility by new forms of vehicle utilisation and mobility management

‘Mobility management’ is a global concept of various policies to ensure the efficient sustainable satisfaction of mobility demands. Intermodality including all transport carriers will provide an increased quality of life and added value....

Catalogue: International Automotive Marketing Conference 1998

Authors: Conrad Wagner, Heiner Schmeck

June 15, 1998

Women of Class C

This paper is evidence of the success of a client research company partnership, an efficient use of multivariate analysis, a creative system to define potential for social mobility and an innovative application of results.

Catalogue: Latin America 2004: Integrating Diversity Across the Continent

Authors: Andrea Costa, Katia de Freitas Benchimol, Nelsom Marangoni

Company: IBOPE Inteligencia

October 24, 2004

The future of market and social research is qualitative

This is the story of a collaboration of ESOMAR Foundation/Paragon Partnership, BBC Media, Big Sofa, and experienced qualitative researchers from all over the world, coming together to solve an important industry issue - the quality of qualitative...

Catalogue: Congress 2018

Authors: Phyllis MacFarlane, Sonia Whitehead

Company: GfK

September 23, 2018