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Videos
The power of storytelling in sports
The main 3 takeaways of the presentation are:- It is possible to measure what makes and predicts engaging storytelling;- Relatability is the most important attribute to any story, no matter what your objective is;-Different generations connect and...
Catalogue: ESOMAR TV: Client Summit 2020 at Home
Author: Renata Policicio
June 11, 2020
Videos
Visual focus: Better focus groups thanks to smartphones
Why not make use of smartphones during focus groups instead of forbidding them? Within traditional focus groups, verbal communication is leading. We, as moderators, perceive smartphones as devices that distract respondents from the subject and that...
Catalogue: Fusion 2019
Authors: Margré Nijkamp, Roos Thijssen
Company: Motivaction International B.V.
November 10, 2019
Videos
Brand purpose: Love it or hate it
Brand purpose marketing seems to be the Marmite of ad land in 2019. Regardless of whether you love it or hate it, we've uncovered 10 learnings on Brand Purpose based in research.
Catalogue: Client Summit 2019- Autumn Edition
Authors: Sara Picazo Lutton, Rob Turnbull
Company: Twitter
October 3, 2019
Videos
