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Videos

LITERALLY picking consumers' brains for better advertising effectiveness

Bringing art and science together to produce positive ROI, drive sales and penetration uplifts, and of course, winning ads.

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Author: Michelle Gansle
December 12, 2018
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Citation

Gansle, M. (2018a, December 12). LITERALLY picking consumers' brains for better advertising effectiveness. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/literally-picking-consumers-brains-for-better-advertising-effectiveness


Videos

True ROI of influencers

In this research we focused on conversion which is the most immediate KPI: Does a sponsored vid edited by an influencer, engender more traffic (more impression) on the (sponsoring) brand website? Does it have an impact (immediate or not) on the...

Catalogue: Congress 2018
Authors: Thomas Gruber, Bengül Robillard
Company: respondi
September 23, 2018
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Citation

Gruber and Robillard (2018a, September 23). True ROI of influencers . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/true-roi-of-influencers-


Research papers

True ROI of influencers

In this research we focused on conversion which is the most immediate KPI: Does a sponsored vid edited by an influencer, engender more traffic (more impression) on the (sponsoring) brand website? Does it have an impact (immediate or not) on the...

Catalogue: Congress 2018
Authors: Thomas Gruber, Bengül Robillard
Company: respondi
September 23, 2018
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Citation

Gruber and Robillard (2018a, September 23). True ROI of influencers . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/true-roi-of-influencers--9423


Videos

MetLife insights engine

MetLife is on a journey to reinvent its business and brand to become a more high-performing, customer-led, and modern company. Critical to this is a deep understanding of customer needs as the foundation to deliver the right solutions for the right...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Carolina Erlich, Flynt Tuller
Company: MetLife Inc.
May 14, 2018
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Citation

Erlich and Tuller (2018a, May 14). MetLife insights engine. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/metlife-insights-engine-9307


Research papers

MetLife insights engine

This paper is about MetLife's journey to use activated marketing and business insights as a source of differentiation and the knowledge management platform and process that drives it. MetLife's knowledge management platform, the Insight Engine, is...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Carolina Erlich, Flynt Tuller
Company: MetLife Inc.
March 22, 2018
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Citation

Erlich and Tuller (2018a, March 22). MetLife insights engine. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/metlife-insights-engine


Videos

The four moments of experience

Influence the return of investment through science driven packaging design.Problem: There are no clear guidelines to connect ideation and innovation, design, and evaluation when it comes to the development of product packaging.Solution: Develop a ...

Catalogue: Congress 2017: Visionary
Authors: Alejandro Salgado-Montejo, Carlos Velasco, Luis Ariza, Rodrigo Salgado, Ana Maria Moreno
November 27, 2017
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Citation

Salgado-Montejo, Velasco, Ariza, Salgado and Moreno (2017a, November 27). The four moments of experience. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-four-moments-of-experience-9197


Research papers

Accelerating B2B sales with Big Data

How Universal Avenue increased earnings for their B2B sales team by creating advanced predictions based on internal and external data streams.

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Jonatan Hedin, Stephen Kirk
November 20, 2017
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Citation

Hedin and Kirk (2017a, November 20). Accelerating B2B sales with Big Data. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/accelerating-b2b-sales-with-big-data


Videos

Greater than the sum of its parts

This paper outlines an analytic program developed internally at Microsoft to drive greater insight on the return on investment of the $1+ billion marketing budget, resulting in a fundamental shift in planning and budgeting for marketing across the...

Catalogue: Congress 2017: Visionary
Authors: Kishore Krishna, Michele Garner
November 7, 2017
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Citation

Krishna and Garner (2017a, November 07). Greater than the sum of its parts. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/greater-than-the-sum-of-its-parts


Videos

Cracking New Zealand's growing student loan debt problem

In 2011, New Zealand's student loan scheme faced an uncertain future. Government Ministers placed mounting pressure on Inland Revenue (IR) to rectify a rapidly growing debt problem caused by borrowers who had moved overseas and were not making loan...

Catalogue: Congress 2017: Visionary
Authors: Keith Taylor, Jocelyn Rout
November 7, 2017
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Citation

Taylor and Rout (2017a, November 07). Cracking New Zealand's growing student loan debt problem. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/cracking-new-zealand-s-growing-student-loan-debt-problem-9126