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Research papers

Specific case of points of sale selection through census and sampling

Selecting points of sales is a problem which many concerns, dealing with large consumption products, have to face frequently, either when they want their products to be sold in first class stores or when they want to start a promotional action with...

Catalogue: ESOMAR Congress 1964
Author: Jean Bigant
June 15, 1964

Research papers

Research in the field of shopping centers

The choice of a channel of distribution, the selection of the points of sales or even of areas commercially of interest are questions which are asked when starting on a new or a bad-known market. The target of the following communication is to plain:...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Jean-Pierre Leburton
June 15, 1963

Research papers

Research can and does help advertising

Advertising is one of the means to move products (or services) to the consumer, to make consumers (in all their varieties, including industrial buyers e.g.) buy the goods or services that are being advertised. There are those who say advertising...

Catalogue: ESOMAR Congress 1956: Advertising Research
Author: Jan Stapel
June 15, 1956