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Research papers

Conscious consumption in Brazil

This study resulted from the need to deepen knowledge on reflections and perceptions regarding the consequences of consumption action.Although this action has been thoroughly studied using marketing research techniques, not as much is known...

Catalogue: ESOMAR Responsible Marketing 2004
Authors: Paulo Cidade, Eduardo Schubert, Helio Mattar
Company: GfK
May 11, 2004

Research papers

Give them what they want

Over the past year, MORI Social Research Institute has been working closely with the Neighbourhood Renewal Unit (part of the Office of the Deputy Prime Minister) and the Office of National Statistics to help develop a better understanding of the...

Catalogue: ESOMAR Public Sector Social Research 2004
Authors: Jaime Rose, Margaret Callaghan
Company: Ipsos MRBI
May 9, 2004

Research papers

Checking those qualitative pricing inferences

Both quantitative and qualitative researchers often rely on measures of perceived value to gauge interest and purchase likelihood for new product concepts. But do assessments of value provide meaningful purchase heuristics? If so, can small sample...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Authors: Aaron Lee, David Dickinson, R. Scott Evans
September 14, 2003

Research papers

Customer relationships- Manage, measure or just understand?

This paper provides an introduction to advanced analytical techniques that provide a deeper understanding of customers and customer relationships.The approaches presented provide insight into differences between individual customers, or segments of...

Catalogue: ESOMAR Technovate Conference 2003
Author: Jon Pinnell
Company: MarketVision Research
January 26, 2003

Research papers

Can continuous relationship marketing work in emerging markets?

This paper outlines the continuous relationship marketing (CRM) challenges - poor data quality, poor direct marketing skills, and organizational resistance - unique to emerging markets and recommends practical ways of overcoming them. It describes in...

Catalogue: Asia Pacific 2002
Authors: Mike Sherman, Sungmi Chung
Company: McKinsey & Company
December 1, 2002

Research papers

Brand loyalty among mobile phone users

This paper assesses a method that enables market researchers to provide a comprehensive understanding of what determines consumer loyalty (or absence) in a product category. The proposed approach assumes that the individual characteristics of...

Catalogue: Latin America 2002
Authors: Paulo Luís Gomes Alves, Silvia Aquino
May 12, 2002

Research papers

Can CRM work in emerging markets?

This paper outlines the continuous relationship marketing (CRM) challenges - poor data quality, poor direct marketing skills, and organizational resistance - unique to emerging markets and recommends practical ways of overcoming them. It describes in...

Catalogue: Latin America 2002
Authors: Mike Sherman, Sungmi Chung
Company: McKinsey & Company
May 12, 2002

Research papers

Latin America 2015

Based on results from the latest wave of the Roper Reports Worldwide Study, a consumer trends survey, this paper examines results of the 2002 wave conducted in Mexico, Brazil, Argentina and Venezuela and examines relevant trends that shed light on...

Catalogue: Latin America 2002
Author: Ignacio Galceran
May 12, 2002

Research papers

The universal and the singular, the permanent and the ephemeral

This paper delves into children and their relationship with the characters that make up their world, their features, origins, aesthetics, the stories in which they are involved and the different roles played. Preferences for local vs. global, fiction...

Catalogue: Latin America 2002
Authors: Mónica La Madrid, Telma Urich
Company: Markwald La Madrid & Asociados
May 12, 2002