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Research reports

Qualitative research into milk drinks

Batchelors are in the process of developing arange of instant products in the Milk Drinksarea. Given this situation, qualitative research the exercise was required in order to:1. Explore the market viability ofthe concept of an instant milkdrink;2....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1979
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Citation

, C. (1979a, August 01). Qualitative research into milk drinks. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-milk-drinks


Research reports

Qualitative research into choc ices

Lyons Maid Ltd., are concerned to develop choc ice which in product terms in closest to theconsumer ideal (given certain cost constraints).Accordingly, a qualitative research exercise wasrequired in order to:1. Explore current attitudes andbehavior...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979
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Citation

, C. (1979a, July 01). Qualitative research into choc ices. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-choc-ices


Research reports

Shanghai and Rouge concept resesrch

The objectives of the research were:1. To assess the relative appeal of the conceptsto different target groups;2. To provide creative guidance on how theconcepts could be developed to finalize the package;3. In the case of 'Shanghai' to discover...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Shanghai and Rouge concept resesrch. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/shanghai-and-rouge-concept-resesrch


Research reports

Qualitative research into buying and serving packet soup

Knorr is proposing changing its brand to a 1-pintoffering, both to exploit this trend and to avoid a progressive loss of relevance in the market. The primary aim of the research was to gauge theimportance of the 1-pint size vis a vis otherfactors...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1979
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Citation

, C. (1979a, March 01). Qualitative research into buying and serving packet soup. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-buying-and-serving-packet-soup


Research reports

Qualitative research into Johnson's wax sparkle 1979 advertising development

It is intended that Sparkle will receive a fresh,new advertising approach in 1979. A broadstrategy for this has been developed and majorson the need to: 1. More closely define the emotional pay-offfor using a cleaner-shiner/Sparkle;2. Reinforce and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1979
×

Citation

, C. (1979a, March 01). Qualitative research into Johnson's wax sparkle 1979 advertising development. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-johnson-s-wax-sparkle-1979-advertising-development


Research reports

Qualitative research into bath additives

Johnson&Johnson's "Baby Bath" was launched in February 1979 accompanied by advertising andpromotional material directed solely at babyusage. However, the premise for the launch was,to some degree, based on the eventual activestimulation of adult...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979
×

Citation

, C. (1979a, July 01). Qualitative research into bath additives. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-bath-additives


Research reports

Qualitative research into growth promotants

The Wellcome Foundation Ltd. is currently contemplating entering the non-therapeutic GrowthPromotant market, and before doing so require detailed information covering the current sizeof the UK market, and current trends within themarket.Accordingly,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1979
×

Citation

, C. (1979a, March 01). Qualitative research into growth promotants. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-growth-promotants


Research reports

Popeye: Concept Evaluation

The researchwas intended to aid the brand group in the further development of Project Popeye.The research objectives therefore were:1. To provide an insight into the currentlaundering methods and routines employed by housewives, particularly with...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1979
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Citation

, C. (1979a, April 01). Popeye: Concept Evaluation. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/popeye-concept-evaluation


Research papers

Questionnaire design for the personal interview

This paper approaches designing of questionnaires for the personal interview from the point of view of attempting to illustrate ways in which the questionnaire designer can make the interviewer's task less difficult. It starts off by explaining why...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: J. M. Bowen
October 1, 1973
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Citation

Bowen, J. M. (1973a, October 01). Questionnaire design for the personal interview. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/questionnaire-design-for-the-personal-interview