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Research papers

Discussion group II

The topics under discussion in our group did not particularly concern today's subjects . We have been talking about a subject that had our special interest: "editorial research in the broadest sense", thereby adding another session to our programme.

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: R. W. Kalusche
June 15, 1972
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Citation

Kalusche, R. W. (1972a, June 15). Discussion group II. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/discussion-group-ii


Research papers

Research for publishers

Market research can provide substantial help in formulating the editorial policy of newspapers and magazines, and yet very little has ever been published on this subject. It is impossible to do justice to such a broad topic in a single paper, but...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: R. A. Roberts-Miller, Nigel Spackman
June 15, 1972
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Citation

Roberts-Miller and Spackman (1972a, June 15). Research for publishers. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/research-for-publishers


Research papers

Assessment of customer profiles, attitudes and opinions

This paper sets out to describe ways in which the standard market research techniques of personal interview and self-completion questionnaire (both postal and personally distributed) can provide valuable data for operational and marketing management...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Marion E. Wertheim
June 15, 1972
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Citation

Wertheim, M. E. (1972a, June 15). Assessment of customer profiles, attitudes and opinions. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/assessment-of-customer-profiles-attitudes-and-opinions


Research papers

Market segmentation and target groups

Our subject refers to a partial field in preparatory work for marketing decisions in the communication industry - that is one way of handling the available data. We shall not treat analytical techniques as forecasting or decision processing which...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Friedrich Wendt
June 15, 1972
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Citation

Wendt, F. (1972a, June 15). Market segmentation and target groups . ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/market-segmentation-and-target-groups-


Research papers

Research on the launching of new publication

Much has been written about the market research techniques which can be of value to a company launching a consumer product. However, very little has been written which relates specifically to launches of new publications. This paper discusses some of...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Authors: R. A. Roberts-Miller, R. Woodhouse
June 15, 1972
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Citation

Roberts-Miller and Woodhouse (1972a, June 15). Research on the launching of new publication. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/research-on-the-launching-of-new-publication


Research papers

The increasing importance of circulation revenue

The first section of this paper shows that newspaper publishers in general are becoming increasingly dependent on circulation as a source of revenue. It then sets this change against a background of stable demand for newspapers and intensive...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: John Stockley
June 15, 1972
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Citation

Stockley, J. (1972a, June 15). The increasing importance of circulation revenue. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/the-increasing-importance-of-circulation-revenue


Research papers

Name research

There is Increasingly less questioning of the importance which the name of a product (or a service, a company, etc...) represents in relation to the favourable or unfavourable image given by the latter: the name conveys Information - justified or...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: J. Szekely, Y. Boulvin
August 1, 1971
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Citation

Szekely and Boulvin (1971a, August 01). Name research. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/name-research


Research papers

Generating new product ideas

This paper attempts to review the contribution which market research can (and even occasionally does!) make to the initial, inventive, stage of new product development. In order to do this, research has been set into the context of all sources for...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Colin Greenhalgh
Company: KANTAR TNS Malaysia
August 1, 1971
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Citation

Greenhalgh, C. (1971a, August 01). Generating new product ideas . ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/generating-new-product-ideas-


Research papers

The application of market research techniques to the financial field

In this paper, we define the area covered by the financial field and demonstrate its disparity. We then discuss some special problems with which the researcher is confronted when investigating this market and review the research techniques which are...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: James Rothman
Company: KANTAR TNS Malaysia
August 1, 1971
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Citation

Rothman, J. (1971a, August 01). The application of market research techniques to the financial field. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/the-application-of-market-research-techniques-to-the-financial-field