Resources Library by ANA

Protocol analysis

One of the most striking developments in data collection procedures in the U.S. over the past several years has been the increasing interest shown in protocol analysis. Protocol analysis aims to examine the individual's choice process in making...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection

Authors: Jean-François Boss, Susan P. Douglas

November 1, 1977

Data collection approaches for old and new research techniques

In recent years a number of new data collection approaches have emerged. These include quite new questioning formats as well as modifications to established data collection practices. These developments have occurred because: 1. Research thinking in...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection

Author: Peter Sampson

Company: Burke, Inc.

November 1, 1977

From data collection to data analysis

One of the most important trends in the area of marketing research during the seventies is the considerable increase of the use of multivariate methods of data analysis. After being used as a complement to the usual techniques of classification,...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection

Authors: Patrick Le Maire, Yves Evrard

November 1, 1977

Interview-based research

The paper firstly examines the role of the interviewer - the traditional means of data collection - in market and social research. It suggests that there are areas in which our field forces have a constructive and active function in our work,...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection

Author: Michael Warren

November 1, 1977

Uses of the camera in market research

This paper illustrates problems which can face the traditional questionnaire approach to data collection, particularly where informants either do not know the answers or can unintentionally mislead, and where the interviewer, however well briefed,...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection

Author: Frank Macey

November 1, 1977

Secure procurement

In recent years with growing pressure on profits and (at any rate in the U.K.) state interference in price-fixing, many companies have been devoting more attention to the need to develop procurement policies: skill and foresight in purchasing often...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Authors: Howard Biggs, David J. Corbett

June 15, 1977

Poundsaver

The paper describes the central role which research has played in the development and evaluation of a possible new product structure for British Airways services between the UK and Europe. The airline was carrying out a major review of its marketing...

Catalogue: Seminar 1977: Travel And Tourism

Authors: Paul Handley, Frank Macey

June 15, 1977

Marketing research techniques applied to tourism planning and development

The purpose of this paper is twofold: First, to report the results of a research study which in turn may be compared to researchers' experience elsewhere; second, and perhaps more importantly, to present a thorough discussion of an application of...

Catalogue: Seminar 1977: Travel And Tourism

Author: Michael Parent

June 15, 1977

Relating research techniques to marketing problems

The authors describe the development, over a period of four years, of a research programme for a new container designed to offer an alternative to glass bottles and metal cans for beer and carbonated soft drinks. The new container is the ICI...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Authors: Donald Osborne, A. J. Payne

June 15, 1976