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Research papers

Using market research to enhance corporate innovation

The following paper demonstrate show applied research has been used to assist companies in the identification and design of innovative solutions for developing both vibrant internal cultures and responsive external marketing and communications...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Author: Michael Cohen
September 1, 1999

Research papers

Artificial life simulations

Observations of computer simulated agents a (Artificial Life) provide insight into the decision process of consumers. This fresh approach to modeling consumer behavior enables researchers to discover innovative solutions to the facets of marketing.

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Author: Bruce Grey Tedesco
September 1, 1999