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Research papers

The impact and effect of new user-oriented computer facilities in media planning

The paper outlines what has happened to Media Planning, Media Buying and Advertisement Sales as a result of the impact and wide-spread proliferation of micro computers. The paper also highlights the practical problems still prevalent with Users that...

Catalogue: Seminar 1988: The Impact Of New User-Oriented Computer Facilities On Market Research
Author: Robert Hulks
June 15, 1988

Research papers

INF*ACT workstation

INF*ACT Workstation enables the marketing professional to be more productive and effective in analysing and presenting data. In order to achieve this, INF*ACT Workstation brings together all the key marketing analysis tools and makes the interface...

Catalogue: Seminar 1988: The Impact Of New User-Oriented Computer Facilities On Market Research
Author: Thomas R. Ottinger
Company: Nielsen
June 15, 1988

Research papers

Analysing panel data with the help of a PC-express application

After six months of development GfK launched a product based on the software package pcExpress with full integration of its GfK-experiences concerning data structure and reliability in operation. Above all the language EXPRESS, which is very closely...

Catalogue: Seminar 1988: The Impact Of New User-Oriented Computer Facilities On Market Research
Author: Rainer Ostermeyer
Company: GfK
June 15, 1988

Research papers

Small is beautiful

This paper will demonstrate the improvements to the user achieved by switching from centralised data-processing to decentralised processing, using Personal Computers.

Catalogue: Seminar 1988: The Impact Of New User-Oriented Computer Facilities On Market Research
Authors: Hans van den Anker, Danny A. Nijburg
June 15, 1988

Research papers

The AGB intomart television audience system

AGB started in 1986 the development of COMTEL (Common Television audience measurement system). This was done as a joint venture between AGB UK, Intomart and AGB Italy. But since COMTEL only produces the daily reports Intomart decided to develop their...

Catalogue: Seminar 1988: The Impact Of New User-Oriented Computer Facilities On Market Research
Author: Edouard Hustinx
June 15, 1988

Research papers

Electronic Data Capture (EDC)

The purpose of this paper is to review the state-of-the-art in the use of hand-held computers for collecting research data. This may be done via interviewers or ‘tied’ panellists; both approaches will be described and summaries of benefits...

Catalogue: Seminar 1988: The Impact Of New User-Oriented Computer Facilities On Market Research
Author: Peter Jackling
June 15, 1988

Research papers

PC-based research in Europe and the USA now and after 1992

The topic of my paper, PC-based research in years to come, invites dreaming: talking about research based on the Personal Computer makes it easy to enter the no man's land between dream and reality, that land where cost per interview declines with...

Catalogue: Seminar 1988: The Impact Of New User-Oriented Computer Facilities On Market Research
Author: Dirk Huisman
Company: SKIM
June 15, 1988

Research papers

Cross-tabs on-tap

The paper presents a summary of the state of the art of IDA and is based on our company’s experience of offering interactive access to survey data to marketing/research people in the public and private sector since 1983. This has been observed...

Catalogue: Seminar 1988: The Impact Of New User-Oriented Computer Facilities On Market Research
Author: Mark Katz
June 15, 1988

Research papers

Interviewing by PC

This paper presents five examples to stimulate broader thinking of how to apply PCs to interviewing. The five examples include: (1) dynamically modifying the questionnaire during its administration; (2) providing respondents with feedback as part of...

Catalogue: Seminar 1988: The Impact Of New User-Oriented Computer Facilities On Market Research
Author: Joseph Curry
June 15, 1988