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Research papers

Respondent reaction to computer-interactive interviewing techniques

Computer-interactive (electronic) interviewing shows promise of producing higher levels of respondent interest fewer errors, and data with breadth and richness unattainable through conventional means, all at comparable cost. The Xerox Corporation...

Catalogue: ESOMAR Congress 1980: Taking Stock
Authors: James N. MacBride, Richard M. Johnson
September 1, 1980
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Citation

MacBride and Johnson (1980a, September 01). Respondent reaction to computer-interactive interviewing techniques. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/respondent-reaction-to-computer-interactive-interviewing-techniques